Women in Tourism in Muslim Contexts: The Impact of Cultural Background on Customer Behaviour

Research output: Chapter in book/report/conference proceedingContribution to book/anthologyResearch

Authors

  • Irina Gewinner

Research Organisations

External Research Organisations

  • University of Luxembourg
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Details

Original languageEnglish
Title of host publicationWomen in Tourism in Asian Muslim Countries
PublisherSpringer
Pages153-173
Number of pages21
ISBN (electronic)978-981-33-4757-1
ISBN (print)978-981-33-4756-4
Publication statusPublished - 2021

Publication series

NamePerspectives on Asian Tourism
VolumePart F192
ISSN (Print)2509-4203
ISSN (electronic)2509-4211

Abstract

While cross-cultural studies on travellers from different contexts have burgeoned in recent decades, analysis of tourists from similar cultural environments has been scarce. This is particularly true for the two strands of research investigating tourist and customer behaviour of Muslim and non-Muslim people travelling to Muslim countries. Studies on Muslim and non-Muslim travellers exist in parallel but rarely have points of contact, since each highlights its distinctiveness. This investigation aims at overcoming undifferentiated views and modes of enquiry by analysing experiences of Muslim and non-Muslim women migrants from the former Soviet Union who currently reside in two different geographical regions – Western Europe and the Middle East. Whether tourism practices of individuals show similarities or differences is one of the key questions of this research. Based on a standardised online survey, the study analyses the preferences, experiences and practices of Russian-speaking women, related to travel, accommodation and social interactions. It finds different travellers’ profiles and connects these with different cultural values of holidays and destinations. At the same time, similarities in travel patterns and social interactions of Muslim and non-Muslim women are discernible, whereas variance in their accommodation preferences can be attributed to religious affiliation. One of the implications of the study is the suggestion for a more differentiated approach in cross-cultural comparisons in hospitality and tourism research.

Keywords

    Cultural backgrounds, Russian-speaking women, Tourist and customer behaviour, Travel to Muslim countries

ASJC Scopus subject areas

Cite this

Women in Tourism in Muslim Contexts: The Impact of Cultural Background on Customer Behaviour. / Gewinner, Irina.
Women in Tourism in Asian Muslim Countries. Springer, 2021. p. 153-173 (Perspectives on Asian Tourism; Vol. Part F192).

Research output: Chapter in book/report/conference proceedingContribution to book/anthologyResearch

Gewinner, I 2021, Women in Tourism in Muslim Contexts: The Impact of Cultural Background on Customer Behaviour. in Women in Tourism in Asian Muslim Countries. Perspectives on Asian Tourism, vol. Part F192, Springer, pp. 153-173. https://doi.org/10.1007/978-981-33-4757-1_10
Gewinner, I. (2021). Women in Tourism in Muslim Contexts: The Impact of Cultural Background on Customer Behaviour. In Women in Tourism in Asian Muslim Countries (pp. 153-173). (Perspectives on Asian Tourism; Vol. Part F192). Springer. https://doi.org/10.1007/978-981-33-4757-1_10
Gewinner I. Women in Tourism in Muslim Contexts: The Impact of Cultural Background on Customer Behaviour. In Women in Tourism in Asian Muslim Countries. Springer. 2021. p. 153-173. (Perspectives on Asian Tourism). Epub 2021 Mar 16. doi: 10.1007/978-981-33-4757-1_10
Gewinner, Irina. / Women in Tourism in Muslim Contexts : The Impact of Cultural Background on Customer Behaviour. Women in Tourism in Asian Muslim Countries. Springer, 2021. pp. 153-173 (Perspectives on Asian Tourism).
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