Details
| Original language | English |
|---|---|
| Title of host publication | Luxury Marketing |
| Subtitle of host publication | A Challenge for Theory and Practice |
| Pages | 396-416 |
| Number of pages | 21 |
| ISBN (electronic) | 9783834943996 |
| Publication status | Published - 10 Nov 2012 |
Abstract
Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
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Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 396-416.
Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
}
TY - CHAP
T1 - Wine as luxury experience
T2 - A taxonomy of consumers based on best-worst scaling
AU - Behrens, Stefan
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
PY - 2012/11/10
Y1 - 2012/11/10
N2 - Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
AB - Due to the ever-growing internationalisation of traditional eating habits - including menus with more courses combined with premium drinks - wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].
UR - http://www.scopus.com/inward/record.url?scp=85027341139&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-4399-6_22
DO - 10.1007/978-3-8349-4399-6_22
M3 - Contribution to book/anthology
AN - SCOPUS:85027341139
SN - 9783834943989
SP - 396
EP - 416
BT - Luxury Marketing
ER -