Details
| Original language | English |
|---|---|
| Pages (from-to) | 1018-1034 |
| Number of pages | 17 |
| Journal | Psychology and Marketing |
| Volume | 29 |
| Issue number | 12 |
| Publication status | Published - 12 Nov 2012 |
Abstract
International luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments. Although luxury goods have become available to a wider range of consumers, the traditional conspicuous consumption model has been transformed into a new experiential luxury sensibility that is marked by a change the way that consumers define luxury. Based on an empirical study collaboration with American, European, and Asian researchers, the results provide evidence that consumers various parts of the world purchase or wish to purchase luxury products for varied reasons but that such consumers generally possess similar values. Regardless of their countries of origin, the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.
ASJC Scopus subject areas
- Psychology(all)
- Applied Psychology
- Business, Management and Accounting(all)
- Marketing
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In: Psychology and Marketing, Vol. 29, No. 12, 12.11.2012, p. 1018-1034.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - What is the Value of Luxury?
T2 - A Cross-Cultural Consumer Perspective
AU - Hennigs, Nadine
AU - Wiedmann, Klaus Peter
AU - Klarmann, Christiane
AU - Strehlau, Suzane
AU - Godey, Bruno
AU - Pederzoli, Daniele
AU - Neulinger, Agnes
AU - Dave, Kartik
AU - Aiello, Gaetano
AU - Donvito, Raffaele
AU - Taro, Koyama
AU - Táborecká-Petrovičová, Janka
AU - Santos, Carmen Rodríguez
AU - Jung, Jaehee
AU - Oh, Hyunjoo
PY - 2012/11/12
Y1 - 2012/11/12
N2 - International luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments. Although luxury goods have become available to a wider range of consumers, the traditional conspicuous consumption model has been transformed into a new experiential luxury sensibility that is marked by a change the way that consumers define luxury. Based on an empirical study collaboration with American, European, and Asian researchers, the results provide evidence that consumers various parts of the world purchase or wish to purchase luxury products for varied reasons but that such consumers generally possess similar values. Regardless of their countries of origin, the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.
AB - International luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments. Although luxury goods have become available to a wider range of consumers, the traditional conspicuous consumption model has been transformed into a new experiential luxury sensibility that is marked by a change the way that consumers define luxury. Based on an empirical study collaboration with American, European, and Asian researchers, the results provide evidence that consumers various parts of the world purchase or wish to purchase luxury products for varied reasons but that such consumers generally possess similar values. Regardless of their countries of origin, the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.
UR - http://www.scopus.com/inward/record.url?scp=84869017764&partnerID=8YFLogxK
U2 - 10.1002/mar.20583
DO - 10.1002/mar.20583
M3 - Article
AN - SCOPUS:84869017764
VL - 29
SP - 1018
EP - 1034
JO - Psychology and Marketing
JF - Psychology and Marketing
SN - 0742-6046
IS - 12
ER -