Details
| Original language | English |
|---|---|
| Pages (from-to) | 1143-1159 |
| Number of pages | 17 |
| Journal | Electronic commerce research |
| Volume | 23 |
| Issue number | 2 |
| Publication status | Published - Jun 2023 |
| Externally published | Yes |
Abstract
The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The empirical base of the study is open regional data collected by statistical agencies and authorized government agencies, which were studied using panel regression methods. The aim of the work is to find out what factors are primarily responsible for the interregional spread in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers and smartphones, as well as gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, whereas Internet infrastructure, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant.
Keywords
- e-commerce, Income, Internet, Russia, Trust
ASJC Scopus subject areas
- Computer Science(all)
- Human-Computer Interaction
- Economics, Econometrics and Finance(all)
- Economics, Econometrics and Finance (miscellaneous)
Cite this
- Standard
- Harvard
- Apa
- Vancouver
- BibTeX
- RIS
In: Electronic commerce research, Vol. 23, No. 2, 06.2023, p. 1143-1159.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - What determines the differentiation in the e-commerce adoption by consumers
T2 - evidence from Russia
AU - Lola, Inna
AU - Bakeev, Murat
N1 - Funding Information: The article is based on the study funded by the Basic Research Program of the HSE University. Publisher Copyright: © 2021, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.
PY - 2023/6
Y1 - 2023/6
N2 - The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The empirical base of the study is open regional data collected by statistical agencies and authorized government agencies, which were studied using panel regression methods. The aim of the work is to find out what factors are primarily responsible for the interregional spread in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers and smartphones, as well as gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, whereas Internet infrastructure, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant.
AB - The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The empirical base of the study is open regional data collected by statistical agencies and authorized government agencies, which were studied using panel regression methods. The aim of the work is to find out what factors are primarily responsible for the interregional spread in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers and smartphones, as well as gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, whereas Internet infrastructure, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant.
KW - e-commerce
KW - Income
KW - Internet
KW - Russia
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85113303989&partnerID=8YFLogxK
U2 - 10.1007/s10660-021-09507-7
DO - 10.1007/s10660-021-09507-7
M3 - Article
AN - SCOPUS:85113303989
VL - 23
SP - 1143
EP - 1159
JO - Electronic commerce research
JF - Electronic commerce research
SN - 1389-5753
IS - 2
ER -