Details
| Original language | English |
|---|---|
| Title of host publication | Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces |
| Subtitle of host publication | Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference |
| Publisher | Springer Nature |
| Pages | 171 |
| Number of pages | 1 |
| Publication status | Published - 28 Nov 2018 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (electronic) | 2363-6173 |
Abstract
As automotive industry and automobiles are subject to incremental changes, customer’s evaluation of passenger vehicles also changes. Indeed, classic criteria such as engine performance have been paramount in consumer’s buying decision processes for decades, but additional technical systems and features such as advanced driver-assistance systems (ADAS) gain importance. With regard to emerging vehicle system features such as ADAS, the main challenge for a long-term and broad product demand is consumer’s acceptance. Against that background, the current work focusses on the evaluation of the technology acceptance of a so-called head-up display (HUD). Within a first step, a web study (including a real driving situation video) was performed to check the general suitability of a theoretically derived advanced system acceptance model based on literature review considering acceptance measures and frameworks. Overall, the empirical evaluation of the introduced system acceptance measurement model confirmed a high level of explaining and predictive quality. Specifically, usefulness, ease of use and society were revealed as key drivers of system acceptance for positive product performance in the current study. However, limitations regarding study design, sample and procedure require further research to gain more insights into human-machine interactions related to system acceptance in an automotive context.
Keywords
- Advanced Driver Assistance Systems (ADAS), Automotive Context, Certification System, Credibility Measure, Positive Product Performance
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
- Business, Management and Accounting(all)
- Strategy and Management
Cite this
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2018. p. 171 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display
T2 - An Abstract
AU - Beese, Gerald Alexander
AU - Schmidt, Steffen
AU - Wiedmann, Klaus Peter
PY - 2018/11/28
Y1 - 2018/11/28
N2 - As automotive industry and automobiles are subject to incremental changes, customer’s evaluation of passenger vehicles also changes. Indeed, classic criteria such as engine performance have been paramount in consumer’s buying decision processes for decades, but additional technical systems and features such as advanced driver-assistance systems (ADAS) gain importance. With regard to emerging vehicle system features such as ADAS, the main challenge for a long-term and broad product demand is consumer’s acceptance. Against that background, the current work focusses on the evaluation of the technology acceptance of a so-called head-up display (HUD). Within a first step, a web study (including a real driving situation video) was performed to check the general suitability of a theoretically derived advanced system acceptance model based on literature review considering acceptance measures and frameworks. Overall, the empirical evaluation of the introduced system acceptance measurement model confirmed a high level of explaining and predictive quality. Specifically, usefulness, ease of use and society were revealed as key drivers of system acceptance for positive product performance in the current study. However, limitations regarding study design, sample and procedure require further research to gain more insights into human-machine interactions related to system acceptance in an automotive context.
AB - As automotive industry and automobiles are subject to incremental changes, customer’s evaluation of passenger vehicles also changes. Indeed, classic criteria such as engine performance have been paramount in consumer’s buying decision processes for decades, but additional technical systems and features such as advanced driver-assistance systems (ADAS) gain importance. With regard to emerging vehicle system features such as ADAS, the main challenge for a long-term and broad product demand is consumer’s acceptance. Against that background, the current work focusses on the evaluation of the technology acceptance of a so-called head-up display (HUD). Within a first step, a web study (including a real driving situation video) was performed to check the general suitability of a theoretically derived advanced system acceptance model based on literature review considering acceptance measures and frameworks. Overall, the empirical evaluation of the introduced system acceptance measurement model confirmed a high level of explaining and predictive quality. Specifically, usefulness, ease of use and society were revealed as key drivers of system acceptance for positive product performance in the current study. However, limitations regarding study design, sample and procedure require further research to gain more insights into human-machine interactions related to system acceptance in an automotive context.
KW - Advanced Driver Assistance Systems (ADAS)
KW - Automotive Context
KW - Certification System
KW - Credibility Measure
KW - Positive Product Performance
UR - http://www.scopus.com/inward/record.url?scp=85125205613&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-99181-8_55
DO - 10.1007/978-3-319-99181-8_55
M3 - Conference contribution
AN - SCOPUS:85125205613
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 171
BT - Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
PB - Springer Nature
ER -