Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Authors

  • Stéphane Ganassali
  • Jean Moscarola
  • Anne Sophie Mestrallet
  • Renate Buber
  • Pirjo Laaksonen
  • Katarina Hellén
  • Klaus Grunert
  • Jacob Rosendahl
  • Antonella Zucchella
  • Paola Cerchiello
  • Birgit Hagen
  • Klaus Peter Wiedmann
  • Stefan Behrens
  • Nadine Hennigs
  • Alexandra Kenyon

Research Organisations

External Research Organisations

  • Universite de Savoie
  • WU (Vienna University of Economics and Business)
  • University of Vaasa
  • Aarhus University
  • University of Pavia
  • Leeds Beckett University
View graph of relations

Details

Original languageEnglish
Title of host publicationResearch Methods
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
Pages719-757
Number of pages39
ISBN (electronic)9781466674585
Publication statusPublished - 1 Jan 2015

Abstract

After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

ASJC Scopus subject areas

Cite this

Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. / Ganassali, Stéphane; Moscarola, Jean; Mestrallet, Anne Sophie et al.
Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. p. 719-757.

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Ganassali, S, Moscarola, J, Mestrallet, AS, Buber, R, Laaksonen, P, Hellén, K, Grunert, K, Rosendahl, J, Zucchella, A, Cerchiello, P, Hagen, B, Wiedmann, KP, Behrens, S, Hennigs, N & Kenyon, A 2015, Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. in Research Methods: Concepts, Methodologies, Tools, and Applications. pp. 719-757. https://doi.org/10.4018/978-1-4666-7456-1.ch033
Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N., & Kenyon, A. (2015). Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. In Research Methods: Concepts, Methodologies, Tools, and Applications (pp. 719-757) https://doi.org/10.4018/978-1-4666-7456-1.ch033
Ganassali S, Moscarola J, Mestrallet AS, Buber R, Laaksonen P, Hellén K et al. Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. In Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. p. 719-757 doi: 10.4018/978-1-4666-7456-1.ch033
Ganassali, Stéphane ; Moscarola, Jean ; Mestrallet, Anne Sophie et al. / Verbal and pictorial representations of beverage consumption patterns : The wall of pictures protocol. Research Methods: Concepts, Methodologies, Tools, and Applications. 2015. pp. 719-757
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AU - Grunert, Klaus

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