Details
| Original language | English |
|---|---|
| Pages (from-to) | 625-651 |
| Number of pages | 27 |
| Journal | Psychology and Marketing |
| Volume | 26 |
| Issue number | 7 |
| Publication status | Published - 9 Jun 2009 |
Abstract
Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects.
ASJC Scopus subject areas
- Psychology(all)
- Applied Psychology
- Business, Management and Accounting(all)
- Marketing
Cite this
- Standard
- Harvard
- Apa
- Vancouver
- BibTeX
- RIS
In: Psychology and Marketing, Vol. 26, No. 7, 09.06.2009, p. 625-651.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Value-based segmentation of luxury consumption behavior
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
AU - Siebels, Astrid
PY - 2009/6/9
Y1 - 2009/6/9
N2 - Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects.
AB - Following a broader perspective in exploring customer perceptions of and motives for purchasing luxury brands, it is not sufficient to explain the whole picture of luxury consumption in terms of socially oriented consumer motives and the desire to impress others. The main contribution here is to explore a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments. The empirical results can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects.
UR - http://www.scopus.com/inward/record.url?scp=68049112411&partnerID=8YFLogxK
U2 - 10.1002/mar.20292
DO - 10.1002/mar.20292
M3 - Article
AN - SCOPUS:68049112411
VL - 26
SP - 625
EP - 651
JO - Psychology and Marketing
JF - Psychology and Marketing
SN - 0742-6046
IS - 7
ER -