Details
| Original language | English |
|---|---|
| Pages (from-to) | 1066-1085 |
| Number of pages | 20 |
| Journal | Social science computer review |
| Volume | 42 |
| Issue number | 4 |
| Early online date | 28 May 2024 |
| Publication status | Published - Aug 2024 |
Abstract
The smartphone increase in web surveys, coupled with technological developments, provides novel opportunities for measuring attitudes. For example, smartphones allow the collection of voice instead of text answers by using the built-in microphone. This may facilitate answering questions with open answer formats resulting in richer information and higher data quality. So far, there is only a little body of research investigating voice and text answers to open questions. In this study, we therefore compare the linguistic and content characteristics of voice and text answers to open questions on sensitive topics. For this purpose, we ran an experiment in a smartphone survey (N = 1001) and randomly assigned respondents to an answer format condition (text or voice). The findings indicate that voice answers have a higher number of words and a higher number of topics than their text counterparts. We find no differences regarding sentiments (or extremity of answers). Our study provides new insights into the linguistic and content characteristics of voice and text answers. Furthermore, it helps to evaluate the usefulness and usability of voice answers for future smartphone surveys.
Keywords
- automatic speech recognition, microphone, open question formats, response behavior, smartphone, text analytics, web surveys
ASJC Scopus subject areas
- Social Sciences(all)
- General Social Sciences
- Computer Science(all)
- Computer Science Applications
- Social Sciences(all)
- Library and Information Sciences
- Social Sciences(all)
- Law
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In: Social science computer review, Vol. 42, No. 4, 08.2024, p. 1066-1085.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Typing or Speaking?
T2 - Comparing Text and Voice Answers to Open Questions on Sensitive Topics in Smartphone Surveys
AU - Höhne, Jan Karem
AU - Gavras, Konstantin
AU - Claassen, Joshua
N1 - Publisher Copyright: © The Author(s) 2024.
PY - 2024/8
Y1 - 2024/8
N2 - The smartphone increase in web surveys, coupled with technological developments, provides novel opportunities for measuring attitudes. For example, smartphones allow the collection of voice instead of text answers by using the built-in microphone. This may facilitate answering questions with open answer formats resulting in richer information and higher data quality. So far, there is only a little body of research investigating voice and text answers to open questions. In this study, we therefore compare the linguistic and content characteristics of voice and text answers to open questions on sensitive topics. For this purpose, we ran an experiment in a smartphone survey (N = 1001) and randomly assigned respondents to an answer format condition (text or voice). The findings indicate that voice answers have a higher number of words and a higher number of topics than their text counterparts. We find no differences regarding sentiments (or extremity of answers). Our study provides new insights into the linguistic and content characteristics of voice and text answers. Furthermore, it helps to evaluate the usefulness and usability of voice answers for future smartphone surveys.
AB - The smartphone increase in web surveys, coupled with technological developments, provides novel opportunities for measuring attitudes. For example, smartphones allow the collection of voice instead of text answers by using the built-in microphone. This may facilitate answering questions with open answer formats resulting in richer information and higher data quality. So far, there is only a little body of research investigating voice and text answers to open questions. In this study, we therefore compare the linguistic and content characteristics of voice and text answers to open questions on sensitive topics. For this purpose, we ran an experiment in a smartphone survey (N = 1001) and randomly assigned respondents to an answer format condition (text or voice). The findings indicate that voice answers have a higher number of words and a higher number of topics than their text counterparts. We find no differences regarding sentiments (or extremity of answers). Our study provides new insights into the linguistic and content characteristics of voice and text answers. Furthermore, it helps to evaluate the usefulness and usability of voice answers for future smartphone surveys.
KW - automatic speech recognition
KW - microphone
KW - open question formats
KW - response behavior
KW - smartphone
KW - text analytics
KW - web surveys
UR - http://www.scopus.com/inward/record.url?scp=85194853839&partnerID=8YFLogxK
U2 - 10.1177/08944393231160961
DO - 10.1177/08944393231160961
M3 - Article
AN - SCOPUS:85194853839
VL - 42
SP - 1066
EP - 1085
JO - Social science computer review
JF - Social science computer review
SN - 0894-4393
IS - 4
ER -