Details
| Original language | English |
|---|---|
| Publication status | Published - 2011 |
| Event | 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 - Helsinki, Finland Duration: 9 Jun 2011 → 11 Jun 2011 |
Conference
| Conference | 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 |
|---|---|
| Country/Territory | Finland |
| City | Helsinki |
| Period | 9 Jun 2011 → 11 Jun 2011 |
Abstract
In today's mobile world, people demand access to learning materials and courses anytime and anywhere. There is a high market potential for m(obile)-learning services, but the mere existence of such services does not mean market readiness. Added values of m-learning services are necessary to attract new users. Mobile technologies both expand and constrain the practicability of value-based m-learning. Existing evaluation systems primarily focus a didactical or a technical point of view. This study utilizes the design science paradigm to address the design of an m-learning application that meets the needs of users and augments their willingness-to-pay so that suppliers can bring it to market sustainability. The results of an extended technology acceptance model (TAM) based evaluation shows that user acceptance and willingness-to-pay for m-learning is driven by the special exploitation of didactic added value of m-learning content and a technologically adopted implementation of m-learning applications.
Keywords
- Business model, Design science, Intensity of use, Mobile application, Mobile learning, Sustainability, Technology acceptance model, Willingness to pay
ASJC Scopus subject areas
- Computer Science(all)
- Information Systems
Cite this
- Standard
- Harvard
- Apa
- Vancouver
- BibTeX
- RIS
2011. Paper presented at 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011, Helsinki, Finland.
Research output: Contribution to conference › Paper › Research › peer review
}
TY - CONF
T1 - Towards a sustainable business model for mobile learning services
AU - Maske, Philipp
AU - Guhr, Nadine
AU - Köpp, Cornelius
AU - Breitner, Michael H.
N1 - Copyright: Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2011
Y1 - 2011
N2 - In today's mobile world, people demand access to learning materials and courses anytime and anywhere. There is a high market potential for m(obile)-learning services, but the mere existence of such services does not mean market readiness. Added values of m-learning services are necessary to attract new users. Mobile technologies both expand and constrain the practicability of value-based m-learning. Existing evaluation systems primarily focus a didactical or a technical point of view. This study utilizes the design science paradigm to address the design of an m-learning application that meets the needs of users and augments their willingness-to-pay so that suppliers can bring it to market sustainability. The results of an extended technology acceptance model (TAM) based evaluation shows that user acceptance and willingness-to-pay for m-learning is driven by the special exploitation of didactic added value of m-learning content and a technologically adopted implementation of m-learning applications.
AB - In today's mobile world, people demand access to learning materials and courses anytime and anywhere. There is a high market potential for m(obile)-learning services, but the mere existence of such services does not mean market readiness. Added values of m-learning services are necessary to attract new users. Mobile technologies both expand and constrain the practicability of value-based m-learning. Existing evaluation systems primarily focus a didactical or a technical point of view. This study utilizes the design science paradigm to address the design of an m-learning application that meets the needs of users and augments their willingness-to-pay so that suppliers can bring it to market sustainability. The results of an extended technology acceptance model (TAM) based evaluation shows that user acceptance and willingness-to-pay for m-learning is driven by the special exploitation of didactic added value of m-learning content and a technologically adopted implementation of m-learning applications.
KW - Business model
KW - Design science
KW - Intensity of use
KW - Mobile application
KW - Mobile learning
KW - Sustainability
KW - Technology acceptance model
KW - Willingness to pay
UR - http://www.scopus.com/inward/record.url?scp=84870641683&partnerID=8YFLogxK
M3 - Paper
T2 - 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011
Y2 - 9 June 2011 through 11 June 2011
ER -