The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Barbara Seegebarth
  • Mathias Peyer
  • Ingo Balderjahn
  • Klaus Peter Wiedmann

External Research Organisations

  • Technische Universität Braunschweig
  • University of Potsdam
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Details

Original languageEnglish
Pages (from-to)68-99
Number of pages32
JournalJournal of consumer affairs
Volume50
Issue number1
Early online date23 Jul 2015
Publication statusPublished - 4 Apr 2016

Abstract

This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.

ASJC Scopus subject areas

Sustainable Development Goals

Cite this

The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being. / Seegebarth, Barbara; Peyer, Mathias; Balderjahn, Ingo et al.
In: Journal of consumer affairs, Vol. 50, No. 1, 04.04.2016, p. 68-99.

Research output: Contribution to journalArticleResearchpeer review

Seegebarth B, Peyer M, Balderjahn I, Wiedmann KP. The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being. Journal of consumer affairs. 2016 Apr 4;50(1):68-99. Epub 2015 Jul 23. doi: 10.1111/joca.12077
Seegebarth, Barbara ; Peyer, Mathias ; Balderjahn, Ingo et al. / The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being. In: Journal of consumer affairs. 2016 ; Vol. 50, No. 1. pp. 68-99.
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