The Role of Word-Eye-Fixations for Query Term Prediction

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Authors

  • Masoud Davari
  • Daniel Hienert
  • Dagmar Kern
  • Stefan Dietze

External Research Organisations

  • GESIS - Leibniz Institute for the Social Sciences
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Details

Original languageEnglish
Title of host publicationCHIIR 2020
Subtitle of host publicationProceedings of the 2020 Conference on Human Information Interaction and Retrieval
Pages422-426
Number of pages5
ISBN (electronic)9781450368926
Publication statusPublished - 14 Mar 2020
Externally publishedYes
EventCHIIR 2020: ACM SIGIR Conference on Human Information Interaction and Retrieval - Vancouver, Canada
Duration: 14 Mar 202018 Mar 2020

Abstract

Throughout the search process, the user's gaze on inspected SERPs and websites can reveal his or her search interests. Gaze behavior can be captured with eye tracking and described with word-eye-fixations. Word-eye-fixations contain the user's accumulated gaze fixation duration on each individual word of a web page. In this work, we analyze the role of word-eye-fixations for predicting query terms. We investigate the relationship between a range of in-session features, in particular, gaze data, with the query terms and train models for predicting query terms. We use a dataset of 50 search sessions obtained through a lab study in the social sciences domain. Using established machine learning models, we can predict query terms with comparably high accuracy, even with only little training data. Feature analysis shows that the categories Fixation, Query Relevance and Session Topic contain the most effective features for our task.

Keywords

    Eye tracking, Gaze behavior, Prediction, Query terms

ASJC Scopus subject areas

Cite this

The Role of Word-Eye-Fixations for Query Term Prediction. / Davari, Masoud; Hienert, Daniel; Kern, Dagmar et al.
CHIIR 2020: Proceedings of the 2020 Conference on Human Information Interaction and Retrieval. 2020. p. 422-426.

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Davari, M, Hienert, D, Kern, D & Dietze, S 2020, The Role of Word-Eye-Fixations for Query Term Prediction. in CHIIR 2020: Proceedings of the 2020 Conference on Human Information Interaction and Retrieval. pp. 422-426, CHIIR 2020, Vancouver, Canada, 14 Mar 2020. https://doi.org/10.1145/3343413.3378010
Davari, M., Hienert, D., Kern, D., & Dietze, S. (2020). The Role of Word-Eye-Fixations for Query Term Prediction. In CHIIR 2020: Proceedings of the 2020 Conference on Human Information Interaction and Retrieval (pp. 422-426) https://doi.org/10.1145/3343413.3378010
Davari M, Hienert D, Kern D, Dietze S. The Role of Word-Eye-Fixations for Query Term Prediction. In CHIIR 2020: Proceedings of the 2020 Conference on Human Information Interaction and Retrieval. 2020. p. 422-426 doi: 10.1145/3343413.3378010
Davari, Masoud ; Hienert, Daniel ; Kern, Dagmar et al. / The Role of Word-Eye-Fixations for Query Term Prediction. CHIIR 2020: Proceedings of the 2020 Conference on Human Information Interaction and Retrieval. 2020. pp. 422-426
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