The legislative effects of campaign personalization: An analysis on the legislative behavior of successful German constituency candidates

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Authors

  • Thomas Zittel
  • Dominic Nyhuis

Research Organisations

External Research Organisations

  • Goethe University Frankfurt
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Details

Original languageEnglish
Pages (from-to)312-338
Number of pages27
JournalComparative Political Studies
Volume54
Issue number2
Early online date1 Jul 2020
Publication statusPublished - Feb 2021

Abstract

Personalized campaign styles are of increasing importance in contemporary election campaigns at all levels of politics. Surprisingly, we know little about their implications for the behavior of successful candidates once they take public office. This paper aims to fill this gap in empirical and theoretical ways. It shows that campaign personalization results in legislative personalization. Legislators that ran personalized campaigns are found to be more likely to deviate in roll call votes and to take independent positions on the floor. These findings result from a novel dataset that matches survey evidence on candidates’ campaign styles in the 2009 German Federal Elections with the legislative behavior of successful candidates in the 17th German Bundestag (2009–2013). Combining data from the campaign and legislative arenas allows us to explore the wider consequences of campaign personalization.

Keywords

    candidates, constituency campaigns, electoral systems, legislative behavior, personalization

ASJC Scopus subject areas

Cite this

The legislative effects of campaign personalization: An analysis on the legislative behavior of successful German constituency candidates. / Zittel, Thomas; Nyhuis, Dominic.
In: Comparative Political Studies, Vol. 54, No. 2, 02.2021, p. 312-338.

Research output: Contribution to journalArticleResearchpeer review

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