Details
| Original language | English |
|---|---|
| Pages (from-to) | 596-603 |
| Number of pages | 8 |
| Journal | Human Dimensions of Wildlife |
| Volume | 26 |
| Issue number | 6 |
| Publication status | Published - 29 Dec 2020 |
| Externally published | Yes |
Abstract
Photo stimuli can be an effective way to engage people in wildlife conservation by stimulating emotions and cognitions. In a before-after experiment, we studied the effects of two sets of photo stimuli (bat under distress vs. bat with engaged human) on the observer’s wildlife value orientations, emotions, attitudes (bats/conservation) and behavioral intentions to engage with wildlife conservation. After viewing the photos of distressed bats, participants felt significantly more anger, sadness, and compassion than participants who viewed the photos showing a bat with a human. Photos with distressed bats raised more positive attitudes toward wildlife conservation, higher intentions to engage in wildlife conservation, more mutualism values, and less domination values than photos showing bats with a human. Photographs of vulnerable and distressed bats might be an important tool to temporarily increase people’s emotional reactions to bats, their wildlife value orientation and probably, more importantly, their support for bat conservation.
Keywords
- Bat, Chiroptera, communication, conservation, outreach, photo stimuli
ASJC Scopus subject areas
- Environmental Science(all)
- Nature and Landscape Conservation
- Environmental Science(all)
- Management, Monitoring, Policy and Law
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In: Human Dimensions of Wildlife, Vol. 26, No. 6, 29.12.2020, p. 596-603.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - The effects of bat photographs on emotions, attitudes, intentions, and wildlife value orientations
AU - Straka, Tanja M.
AU - Greving, Hannah
AU - Voigt, Christian C.
N1 - Publisher Copyright: © 2020 Taylor & Francis Group, LLC.
PY - 2020/12/29
Y1 - 2020/12/29
N2 - Photo stimuli can be an effective way to engage people in wildlife conservation by stimulating emotions and cognitions. In a before-after experiment, we studied the effects of two sets of photo stimuli (bat under distress vs. bat with engaged human) on the observer’s wildlife value orientations, emotions, attitudes (bats/conservation) and behavioral intentions to engage with wildlife conservation. After viewing the photos of distressed bats, participants felt significantly more anger, sadness, and compassion than participants who viewed the photos showing a bat with a human. Photos with distressed bats raised more positive attitudes toward wildlife conservation, higher intentions to engage in wildlife conservation, more mutualism values, and less domination values than photos showing bats with a human. Photographs of vulnerable and distressed bats might be an important tool to temporarily increase people’s emotional reactions to bats, their wildlife value orientation and probably, more importantly, their support for bat conservation.
AB - Photo stimuli can be an effective way to engage people in wildlife conservation by stimulating emotions and cognitions. In a before-after experiment, we studied the effects of two sets of photo stimuli (bat under distress vs. bat with engaged human) on the observer’s wildlife value orientations, emotions, attitudes (bats/conservation) and behavioral intentions to engage with wildlife conservation. After viewing the photos of distressed bats, participants felt significantly more anger, sadness, and compassion than participants who viewed the photos showing a bat with a human. Photos with distressed bats raised more positive attitudes toward wildlife conservation, higher intentions to engage in wildlife conservation, more mutualism values, and less domination values than photos showing bats with a human. Photographs of vulnerable and distressed bats might be an important tool to temporarily increase people’s emotional reactions to bats, their wildlife value orientation and probably, more importantly, their support for bat conservation.
KW - Bat
KW - Chiroptera
KW - communication
KW - conservation
KW - outreach
KW - photo stimuli
UR - http://www.scopus.com/inward/record.url?scp=85098579523&partnerID=8YFLogxK
U2 - 10.1080/10871209.2020.1864068
DO - 10.1080/10871209.2020.1864068
M3 - Article
VL - 26
SP - 596
EP - 603
JO - Human Dimensions of Wildlife
JF - Human Dimensions of Wildlife
SN - 1087-1209
IS - 6
ER -