Details
| Original language | English |
|---|---|
| Title of host publication | Marketing in Transition: Scarcity, Globalism, & Sustainability |
| Subtitle of host publication | Proceedings of the 2009 World Marketing Congress |
| Publisher | Springer Nature |
| Pages | 451 |
| Number of pages | 1 |
| Publication status | Published - 2015 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (electronic) | 2363-6173 |
Abstract
Developing alternative fuels and engines in the automotive sector touch the scope of duties for a sustainable and environmental energy policy with reference to the ecological and economic importance of automobiles. Within the ongoing trend to economical passenger cars and the growing number of offered alternative engines and technologies by the worldwide leading car manufactures, compressed natural gas (CNG) is seen as a short call alternative for traditional combustion engines. Understanding how firms can effectively manage the development of structural and technological challenges of alternatives technologies has become an important topic to researchers and practitioners in recent years. Part of this interest stems from the target of car manufactures and power suppliers to participate in the development of sustainable traffic solutions. In spite of the development of technologies with lower carbon dioxide emissions, the question of why the registration numbers of natural gas vehicles (NGVs) are contemporary lower as petrol or diesel driven passenger cars has been largely neglected by academic research.
Keywords
- Alternative Fuel, Alternative Technology, Automotive Sector, Cluster Analysis Result, Principal Component Method
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
- Business, Management and Accounting(all)
- Strategy and Management
Sustainable Development Goals
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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, 2015. p. 451 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Technology Management of Natural Gas Vehicles
T2 - Exploring Customers’ Perceived Risk Factors
AU - Wiedmann, Klaus Peter
AU - Kassubek, Martin
AU - Hennigs, Nadine
AU - Pankalla, Lars
PY - 2015
Y1 - 2015
N2 - Developing alternative fuels and engines in the automotive sector touch the scope of duties for a sustainable and environmental energy policy with reference to the ecological and economic importance of automobiles. Within the ongoing trend to economical passenger cars and the growing number of offered alternative engines and technologies by the worldwide leading car manufactures, compressed natural gas (CNG) is seen as a short call alternative for traditional combustion engines. Understanding how firms can effectively manage the development of structural and technological challenges of alternatives technologies has become an important topic to researchers and practitioners in recent years. Part of this interest stems from the target of car manufactures and power suppliers to participate in the development of sustainable traffic solutions. In spite of the development of technologies with lower carbon dioxide emissions, the question of why the registration numbers of natural gas vehicles (NGVs) are contemporary lower as petrol or diesel driven passenger cars has been largely neglected by academic research.
AB - Developing alternative fuels and engines in the automotive sector touch the scope of duties for a sustainable and environmental energy policy with reference to the ecological and economic importance of automobiles. Within the ongoing trend to economical passenger cars and the growing number of offered alternative engines and technologies by the worldwide leading car manufactures, compressed natural gas (CNG) is seen as a short call alternative for traditional combustion engines. Understanding how firms can effectively manage the development of structural and technological challenges of alternatives technologies has become an important topic to researchers and practitioners in recent years. Part of this interest stems from the target of car manufactures and power suppliers to participate in the development of sustainable traffic solutions. In spite of the development of technologies with lower carbon dioxide emissions, the question of why the registration numbers of natural gas vehicles (NGVs) are contemporary lower as petrol or diesel driven passenger cars has been largely neglected by academic research.
KW - Alternative Fuel
KW - Alternative Technology
KW - Automotive Sector
KW - Cluster Analysis Result
KW - Principal Component Method
UR - http://www.scopus.com/inward/record.url?scp=85125242056&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-18687-0_165
DO - 10.1007/978-3-319-18687-0_165
M3 - Conference contribution
AN - SCOPUS:85125242056
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 451
BT - Marketing in Transition: Scarcity, Globalism, & Sustainability
PB - Springer Nature
ER -