Details
| Original language | English |
|---|---|
| Pages (from-to) | 1393-1398 |
| Number of pages | 6 |
| Journal | Applied Economics Letters |
| Volume | 29 |
| Issue number | 15 |
| Early online date | 8 Jun 2021 |
| Publication status | Published - 2022 |
Abstract
We compare the performance of teams with that of individuals in a simple creative task–generating a title for a short video. To measure performance, we assess the quality of titles using click rate as well as subjective assessment of the fit between the title and the video. Although teams are costlier to organizations, we find no significant differences in the performance of teams relative to that of individuals. As a result, in the task we use in this paper, allocating creative work to individuals is more efficient than allocating it to teams.
Keywords
- Creativity, experiment, idea generation, real effort, teams vs. individuals
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Economics and Econometrics
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In: Applied Economics Letters, Vol. 29, No. 15, 2022, p. 1393-1398.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Teams do not outperform individuals in a simple creative task
AU - Gneezy, Uri
AU - Laske, Katharina
AU - Schröder, Marina
N1 - Funding Information: This work was supported by the German Research Foundation [FOR 1371].
PY - 2022
Y1 - 2022
N2 - We compare the performance of teams with that of individuals in a simple creative task–generating a title for a short video. To measure performance, we assess the quality of titles using click rate as well as subjective assessment of the fit between the title and the video. Although teams are costlier to organizations, we find no significant differences in the performance of teams relative to that of individuals. As a result, in the task we use in this paper, allocating creative work to individuals is more efficient than allocating it to teams.
AB - We compare the performance of teams with that of individuals in a simple creative task–generating a title for a short video. To measure performance, we assess the quality of titles using click rate as well as subjective assessment of the fit between the title and the video. Although teams are costlier to organizations, we find no significant differences in the performance of teams relative to that of individuals. As a result, in the task we use in this paper, allocating creative work to individuals is more efficient than allocating it to teams.
KW - Creativity
KW - experiment
KW - idea generation
KW - real effort
KW - teams vs. individuals
UR - http://www.scopus.com/inward/record.url?scp=85107697637&partnerID=8YFLogxK
U2 - 10.1080/13504851.2021.1934386
DO - 10.1080/13504851.2021.1934386
M3 - Article
AN - SCOPUS:85107697637
VL - 29
SP - 1393
EP - 1398
JO - Applied Economics Letters
JF - Applied Economics Letters
SN - 1350-4851
IS - 15
ER -