Details
| Original language | English |
|---|---|
| Pages (from-to) | 201-234 |
| Number of pages | 34 |
| Journal | Schmalenbach Journal of Business Research |
| Volume | 74 |
| Issue number | 2 |
| Early online date | 25 Apr 2022 |
| Publication status | Published - Jun 2022 |
Abstract
The sharing economy provides consumers with temporary access to various products. As a growing business trend that continuously attracts new consumers, it motivates businesses to rapidly develop new system designs. In this study, we investigate how the system design choices of sharing systems for products affect consumers’ perceptions of the system and consequently their intention to use a system. Building on institutional logics, we examine how the logics inherent in two system designs—the community logic in peer-to-peer (P2P) systems and the corporate logic in business-to-consumer (B2C) systems—affect consumer perceptions. We argue that consumers perceive P2P and B2C logics differently regarding logics’ economic benefits, product scarcity, sustainability benefits, and social benefits. To test our theory, we conducted a scenario experiment with 1259 participants from the UK. Our findings suggest that consumers perceive P2P systems as yielding higher economic, sustainability, and social benefits than B2C systems, and that these benefits increase consumers’ intention to use the system. However, we also find that P2P systems suffer from the risk of product scarcity, reducing consumers’ intention to use such systems. In summary, our findings show that system design affects consumers’ perceptions and that different designs attract consumer groups with different preferences.
Keywords
- Business-to-consumer, C90, Consumer perception, D16, D26, D91, Institutional logics, L10, M10, M30, Peer-to-peer, Sharing economy
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
- Management of Technology and Innovation
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In: Schmalenbach Journal of Business Research, Vol. 74, No. 2, 06.2022, p. 201-234.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - System Design Choice in the Sharing Economy
T2 - How Different Institutional Logics Drive Consumer Perception and Consumers’ Intention to Use Sharing Systems
AU - Clemens, Valentin
AU - Sabel, Christopher Albert
AU - Foege, Johann Nils
AU - Nüesch, Stephan
PY - 2022/6
Y1 - 2022/6
N2 - The sharing economy provides consumers with temporary access to various products. As a growing business trend that continuously attracts new consumers, it motivates businesses to rapidly develop new system designs. In this study, we investigate how the system design choices of sharing systems for products affect consumers’ perceptions of the system and consequently their intention to use a system. Building on institutional logics, we examine how the logics inherent in two system designs—the community logic in peer-to-peer (P2P) systems and the corporate logic in business-to-consumer (B2C) systems—affect consumer perceptions. We argue that consumers perceive P2P and B2C logics differently regarding logics’ economic benefits, product scarcity, sustainability benefits, and social benefits. To test our theory, we conducted a scenario experiment with 1259 participants from the UK. Our findings suggest that consumers perceive P2P systems as yielding higher economic, sustainability, and social benefits than B2C systems, and that these benefits increase consumers’ intention to use the system. However, we also find that P2P systems suffer from the risk of product scarcity, reducing consumers’ intention to use such systems. In summary, our findings show that system design affects consumers’ perceptions and that different designs attract consumer groups with different preferences.
AB - The sharing economy provides consumers with temporary access to various products. As a growing business trend that continuously attracts new consumers, it motivates businesses to rapidly develop new system designs. In this study, we investigate how the system design choices of sharing systems for products affect consumers’ perceptions of the system and consequently their intention to use a system. Building on institutional logics, we examine how the logics inherent in two system designs—the community logic in peer-to-peer (P2P) systems and the corporate logic in business-to-consumer (B2C) systems—affect consumer perceptions. We argue that consumers perceive P2P and B2C logics differently regarding logics’ economic benefits, product scarcity, sustainability benefits, and social benefits. To test our theory, we conducted a scenario experiment with 1259 participants from the UK. Our findings suggest that consumers perceive P2P systems as yielding higher economic, sustainability, and social benefits than B2C systems, and that these benefits increase consumers’ intention to use the system. However, we also find that P2P systems suffer from the risk of product scarcity, reducing consumers’ intention to use such systems. In summary, our findings show that system design affects consumers’ perceptions and that different designs attract consumer groups with different preferences.
KW - Business-to-consumer
KW - C90
KW - Consumer perception
KW - D16
KW - D26
KW - D91
KW - Institutional logics
KW - L10
KW - M10
KW - M30
KW - Peer-to-peer
KW - Sharing economy
UR - http://www.scopus.com/inward/record.url?scp=85128824732&partnerID=8YFLogxK
U2 - 10.1007/s41471-022-00133-z
DO - 10.1007/s41471-022-00133-z
M3 - Article
AN - SCOPUS:85128824732
VL - 74
SP - 201
EP - 234
JO - Schmalenbach Journal of Business Research
JF - Schmalenbach Journal of Business Research
SN - 0341-2687
IS - 2
ER -