SurveyMotion: what can we learn from sensor data about respondents’ completion and response behavior in mobile web surveys?

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Jan Karem Höhne
  • Stephan Schlosser

External Research Organisations

  • University of Mannheim
  • Universität Pompeu Fabra (UPF)
  • University of Göttingen
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Details

Original languageEnglish
Pages (from-to)379-391
Number of pages13
JournalInternational Journal of Social Research Methodology
Volume22
Issue number4
Early online date22 Jan 2019
Publication statusPublished - 4 Jul 2019
Externally publishedYes

Abstract

Participation in web surveys via smartphones increased continuously in recent years. The reasons for this increase are a growing proportion of smartphone owners and an increase in mobile Internet access. However, research has shown that smartphone respondents are frequently distracted and/or multitasking, which might affect completion and response behavior in a negative way. We propose ‘SurveyMotion (SMotion)’, a JavaScript-based tool for mobile devices that can gather information about respondents’ motions during web survey completion by using sensor data. Specifically, we collect data about the total acceleration (TA) of smartphones. We conducted a lab experiment and varied the form of survey completion (e.g. standing or walking). Furthermore, we employed questions with different response formats (e.g. radio buttons and sliders) and measured response times. The results reveal that SMotion detects higher TAs of smartphones for respondents with comparatively higher motion levels. In addition, respondents’ motion level affects response times and the quality of responses given. The SMotion tool promotes the exploration of how respondents complete mobile web surveys and could be employed to understand how future mobile web surveys are completed.

Keywords

    Acceleration, JavaScript, mobile sensors, passive data collection, response quality, smartphones, web survey

ASJC Scopus subject areas

Cite this

SurveyMotion: what can we learn from sensor data about respondents’ completion and response behavior in mobile web surveys? / Höhne, Jan Karem; Schlosser, Stephan.
In: International Journal of Social Research Methodology, Vol. 22, No. 4, 04.07.2019, p. 379-391.

Research output: Contribution to journalArticleResearchpeer review

Download
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