Details
| Original language | English |
|---|---|
| Awarding Institution | |
| Supervised by |
|
| Date of Award | 8 Feb 2022 |
| Place of Publication | Hannover |
| Publication status | Published - 2022 |
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Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign . / von Mettenheim, Walter.
Hannover, 2022. 317 p.
Hannover, 2022. 317 p.
Research output: Thesis › Doctoral thesis
von Mettenheim, W 2022, 'Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign ', Leibniz University Hannover, Hannover. https://doi.org/10.15488/11883
von Mettenheim, W. (2022). Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign . [Doctoral thesis, Leibniz University Hannover]. https://doi.org/10.15488/11883
von Mettenheim W. Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign . Hannover, 2022. 317 p. doi: 10.15488/11883
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title = "Success Factors of Social Influencers: Multiple Dimensions and Contingencies of a Prosperous Campaign ",
author = "{von Mettenheim}, Walter",
note = "Doctoral thesis",
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doi = "10.15488/11883",
language = "English",
school = "Leibniz University Hannover",
}
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TY - BOOK
T1 - Success Factors of Social Influencers
T2 - Multiple Dimensions and Contingencies of a Prosperous Campaign
AU - von Mettenheim, Walter
N1 - Doctoral thesis
PY - 2022
Y1 - 2022
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