Social network usage of financial institutions: a SWOT analysis based on Sparkasse

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Original languageEnglish
Place of PublicationHannover
Publication statusPublished - 2016

Publication series

NameIWI discussion paper series
Volume# 72 (January 14, 2016)

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Social network usage of financial institutions: a SWOT analysis based on Sparkasse. / Sonneberg, Marc-Oliver; Cao, Danny Wei; Breitner, Michael H.
Hannover. 2016. (IWI discussion paper series; Vol. # 72 (January 14, 2016)).

Research output: Other contributionOther publicationResearch

Sonneberg, Marc-Oliver ; Cao, Danny Wei ; Breitner, Michael H. / Social network usage of financial institutions : a SWOT analysis based on Sparkasse. 2016. Hannover. (IWI discussion paper series).
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