SimilarHITs: Revealing the role of task similarity in microtask crowdsourcing

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Authors

  • Alan Aipe
  • Ujwal Gadiraju

Research Organisations

External Research Organisations

  • Indian Institute of Technology Patna (IITP)
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Details

Original languageEnglish
Title of host publicationHT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media
Pages115-122
Number of pages8
ISBN (electronic)9781450354271
Publication statusPublished - 3 Jul 2018
Event29th ACM International Conference on Hypertext and Social Media, HT 2018 - Baltimore, United States
Duration: 9 Jul 201812 Jul 2018

Publication series

NameHT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media

Abstract

Workers in microtask crowdsourcing systems typically consume different types of tasks. Task consumption is driven by the selfselection of workers in the most popular platforms such as Amazon Mechanical Turk and CrowdFlower. Workers typically complete tasks one after another in a chain. Prior works have revealed the impact of ordering tasks while considering aspects such as task complexity. However, little is understood about the benefits of considering task similarity in microtask chains. In this paper, we investigate the role of task similarity in microtask crowdsourcing and how it affects market dynamics. We identified different dimensions that affect the perception of task similarity among workers, and propose a supervised machine learning model to predict the overall task similarity of a task pair. Leveraging task similarity, we studied the effects of similarity on worker retention, satisfaction, boredom and fatigue. We reveal the impact of chaining tasks according to their similarity on worker accuracy and their task completion time. Our findings enrich the current understanding of crowd work and bear important implications on structuring workflow.

Keywords

    Crowdsourcing, Microtasks, Performance, Task similarity, Workers

ASJC Scopus subject areas

Cite this

SimilarHITs: Revealing the role of task similarity in microtask crowdsourcing. / Aipe, Alan; Gadiraju, Ujwal.
HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media. 2018. p. 115-122 (HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media).

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Aipe, A & Gadiraju, U 2018, SimilarHITs: Revealing the role of task similarity in microtask crowdsourcing. in HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media. HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media, pp. 115-122, 29th ACM International Conference on Hypertext and Social Media, HT 2018, Baltimore, United States, 9 Jul 2018. https://doi.org/10.1145/3209542.3209558
Aipe, A., & Gadiraju, U. (2018). SimilarHITs: Revealing the role of task similarity in microtask crowdsourcing. In HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media (pp. 115-122). (HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media). https://doi.org/10.1145/3209542.3209558
Aipe A, Gadiraju U. SimilarHITs: Revealing the role of task similarity in microtask crowdsourcing. In HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media. 2018. p. 115-122. (HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media). doi: 10.1145/3209542.3209558
Aipe, Alan ; Gadiraju, Ujwal. / SimilarHITs : Revealing the role of task similarity in microtask crowdsourcing. HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media. 2018. pp. 115-122 (HT 2018 - Proceedings of the 29th ACM Conference on Hypertext and Social Media).
Download
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abstract = "Workers in microtask crowdsourcing systems typically consume different types of tasks. Task consumption is driven by the selfselection of workers in the most popular platforms such as Amazon Mechanical Turk and CrowdFlower. Workers typically complete tasks one after another in a chain. Prior works have revealed the impact of ordering tasks while considering aspects such as task complexity. However, little is understood about the benefits of considering task similarity in microtask chains. In this paper, we investigate the role of task similarity in microtask crowdsourcing and how it affects market dynamics. We identified different dimensions that affect the perception of task similarity among workers, and propose a supervised machine learning model to predict the overall task similarity of a task pair. Leveraging task similarity, we studied the effects of similarity on worker retention, satisfaction, boredom and fatigue. We reveal the impact of chaining tasks according to their similarity on worker accuracy and their task completion time. Our findings enrich the current understanding of crowd work and bear important implications on structuring workflow.",
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