Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators

Research output: Contribution to journal › Article › Research › peer review

Authors

  • Franziska Labenz
  • Klaus-Peter Wiedmann
  • Jannick Bettels
  • Janina Haase

Research Organisations

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Details

Original languageEnglish
Pages (from-to)7-15
Number of pages9
JournalJournal of International Business Research and Marketing
Volume3
Issue number2
Publication statusPublished - Jan 2018

Cite this

Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators. / Labenz, Franziska; Wiedmann, Klaus-Peter; Bettels, Jannick et al.
In: Journal of International Business Research and Marketing, Vol. 3, No. 2, 01.2018, p. 7-15.

Research output: Contribution to journal › Article › Research › peer review

Labenz, F, Wiedmann, K-P, Bettels, J & Haase, J 2018, 'Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators', Journal of International Business Research and Marketing, vol. 3, no. 2, pp. 7-15. https://doi.org/10.18775/jibrm.1849-8558.2015.32.3001
Labenz, F., Wiedmann, K.-P., Bettels, J., & Haase, J. (2018). Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators. Journal of International Business Research and Marketing, 3(2), 7-15. https://doi.org/10.18775/jibrm.1849-8558.2015.32.3001
Labenz F, Wiedmann KP, Bettels J, Haase J. Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators. Journal of International Business Research and Marketing. 2018 Jan;3(2):7-15. doi: 10.18775/jibrm.1849-8558.2015.32.3001
Labenz, Franziska ; Wiedmann, Klaus-Peter ; Bettels, Jannick et al. / Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators. In: Journal of International Business Research and Marketing. 2018 ; Vol. 3, No. 2. pp. 7-15.
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