1. 2012
  2. E-pub ahead of print

    Spreading the word of fashion: Identifying social influencers in fashion marketing

    Wiedmann, K. P., Hennigs, N. & Langner, S., 12 Dec 2012, (E-pub ahead of print) In: Journal of Global Fashion Marketing. 1, 3, p. 142-153 12 p.

    Research output: Contribution to journalArticleResearchpeer review

  3. Published

    Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

    Kilian, T., Hennigs, N. & Langner, S., 16 Mar 2012, In: Journal of Consumer Marketing. 29, 2, p. 114-124 11 p.

    Research output: Contribution to journalArticleResearchpeer review

  4. Published

    Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers?

    Wiedmann, K. P., Hennigs, N. & Klarmann, C., 2 Mar 2012, In: Journal of Brand Management. 19, 7, p. 544-566 23 p.

    Research output: Contribution to journalArticleResearchpeer review

  5. 2011
  6. E-pub ahead of print

    Adoption barriers and resistance to sustainable solutions in the automotive sector

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Kassubek, M. & Seegebarth, B., 2 Jul 2011, (E-pub ahead of print) In: Journal of business research. 64, 11, p. 1201-1206 6 p.

    Research output: Contribution to journalArticleResearchpeer review

  7. Published

    The importance of brand heritage as a key performance driver in marketing management

    Wiedmann, K. P., Hennigs, N., Schmidt, S. & Wuestefeld, T., 20 May 2011, In: Journal of Brand Management. 19, 3, p. 182-194 13 p.

    Research output: Contribution to journalArticleResearchpeer review

  8. 2010
  9. E-pub ahead of print

    What impact are EU supermarket standards having on developing countries' export of high-value horticultural products? Evidence from Kenya

    Asfaw, S., Mithöfer, D. & Waibel, H., 25 Jun 2010, (E-pub ahead of print) In: Journal of International Food and Agribusiness Marketing. 22, 3, p. 252-276 25 p.

    Research output: Contribution to journalArticleResearchpeer review

  10. 2009
  11. Published

    An international perspectiveon luxury brand and country-of-origin effect

    Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Skorobogatykh, I. I., Weitz, B., Oh, H. & Singh, R., 7 May 2009, In: Journal of Brand Management. 16, 5-6, p. 323-337 15 p.

    Research output: Contribution to journalArticleResearchpeer review

  12. 2006
  13. Published

    How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

    Walsh, G., Dinnie, K. & Wiedmann, K. P., 1 Oct 2006, In: Journal of Services Marketing. 20, 6, p. 412-420 9 p.

    Research output: Contribution to journalArticleResearchpeer review

  14. 2003
  15. Published

    Internet-induced changes in consumer music procurement behavior: A German perspective

    Walsh, G., Frenzel, T., Wiedmann, K. P. & Mitchell, V. W., 1 Sept 2003, In: Marketing Intelligence & Planning. 21, 5, p. 305-317 13 p.

    Research output: Contribution to journalArticleResearchpeer review

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