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  1. 2016
  2. Published

    Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

    Langner, S., Schmidt, S., Wiedmann, K. P., Haase, J. & Fritz, S., 2016, Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 327 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  3. Published

    The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

    Wiedmann, K. P., Hennigs, N., Haase, J. & König, J. C., 2016, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 26, 2, p. 198-215 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. 2015
  5. Published

    Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

    Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 295-304 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  6. Published

    Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

    Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 294 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  7. Published

    What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach

    Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 282 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  8. Published

    What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior

    Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 551 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  9. E-pub ahead of print

    A configurational approach in business model design

    Kulins, C., Leonardy, H. & Weber, C., 3 Nov 2015, (E-pub ahead of print) In: Journal of business research. 69, 4, p. 1437-1441 5 p.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption

    Hennigs, N., Wiedmann, K. P., Klarmann, C. & Behrens, S., 6 Oct 2015, In: International Journal of Retail and Distribution Management. 43, 10-11, p. 922-939 18 p.

    Research output: Contribution to journal › Article › Research › peer review

  11. Published

    The future of brand and brand management-Some provocative propositions from a more methodological perspective

    Wiedmann, K. P., 2 Jan 2015, In: Journal of Brand Management. 21, 9, p. 743-757 15 p.

    Research output: Contribution to journal › Commentary in journal › Research › peer review

  12. Published

    Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 61 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  13. Published

    Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results

    Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 311 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  14. Published

    Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors

    Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 451 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  15. Published

    Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions

    Wiedmann, K. P., Kassubek, M. & Langner, S., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 423 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  16. 2014
  17. Published

    Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

    Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K. & Powell, S., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  18. 2013
  19. Published

    Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

    Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B. & Wiedmann, K. P., 12 Oct 2013, In: AMS Review. 3, 4, p. 181-192 12 p.

    Research output: Contribution to journal › Article › Research › peer review

  20. Published

    Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

    Phau, I., Teah, M., Hennigs, N., Wiedmann, K. P., Behrens, S., Klarmann, C. & Carduck, J., 13 Sept 2013, In: Journal of Fashion Marketing and Management: An International Journal. 17, 4, p. 390-402 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  21. Published

    Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

    Hennigs, N., Wiedmann, K. P., Behrens, S. & Klarmann, C., 16 Aug 2013, In: Journal of Brand Management. 20, 8, p. 705-715 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  22. E-pub ahead of print

    Fair Trade and Organic Agriculture in Developing Countries: A Review

    Parvathi, P. & Waibel, H., 1 Aug 2013, (E-pub ahead of print) In: Journal of International Food and Agribusiness Marketing. 25, 4, p. 311-323 13 p.

    Research output: Contribution to journal › Article › Research › peer review

  23. Published

    A cross-cultural exploratory content analysis of the perception of luxury from six countries

    Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P. & Hennigs, N., 24 May 2013, In: Journal of Product and Brand Management. 22, 3, p. 229-237 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  24. Published

    Social persuasion: Targeting social identities through social influencers

    Langner, S., Hennigs, N. & Wiedmann, K. P., 25 Jan 2013, In: Journal of Consumer Marketing. 30, 1, p. 31-49 19 p.

    Research output: Contribution to journal › Article › Research › peer review

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