201 - 220 out of 258Page size: 20
  1. 2016
  2. Published

    Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events

    Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M. & Wiedmann, K. P., 11 Mar 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 501-502 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  3. Published

    Strategic supply network planning with vendor selection under consideration of risk and demand uncertainty

    Sahling, F. & Kayser, A., 1 Mar 2016, In: OMEGA-INT J MANAGE S. 59, p. 201-214 14 p.

    Research output: Contribution to journal › Article › Research › peer review

  4. Published

    The process of relational rent generation in corporate venture capital investments

    Weber, C., Raibulet, V. & Bauke, B., 29 Jan 2016, In: International Journal of Entrepreneurial Venturing. 8, 1, p. 62-83 22 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    The spillover effects of monitoring: A field experiment

    Belot, M. & Schröder, M., Jan 2016, In: Management science. 62, 1, p. 37-45 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  6. Published

    Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection

    Langner, S., Schmidt, S., Wiedmann, K. P., Haase, J. & Fritz, S., 2016, Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 327 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  7. 2015
  8. Published

    Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

    Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennings, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L. & Chen, C. R., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 295-304 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  9. Published

    Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

    Hennigs, N., Klarmann, C., Behrens, S. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 294 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  10. Published

    What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach

    Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M. & Wiedmann, K. P., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 282 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  11. Published

    What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior

    Wiedmann, K. P., Behrens, S., Hennigs, N. & Klarmann, C., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Springer Nature, p. 551 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  12. Published

    Investment under company-level pacts before and during the Great Recession

    Bellmann, L., Gerner, H. D. & Hübler, O., Aug 2015, In: Economic and industrial democracy. 36, 3, p. 501-522 22 p.

    Research output: Contribution to journal › Article › Research › peer review

  13. Published

    Influence of cutting edge geometry on tool wear performance in interrupted hard turning

    Ventura, C. E. H., Köhler, J. & Denkena, B., 23 Jun 2015, In: Journal of manufacturing processes. 19, p. 129-134 6 p.

    Research output: Contribution to journal › Article › Research › peer review

  14. Published

    The impact of model risk on capital reserves: a quantitative analysis

    Bertram, P., Sibbertsen, P. & Stahl, G., 15 May 2015, In: Journal of risk. 17, 5, p. 67-97 31 p.

    Research output: Contribution to journal › Article › Research › peer review

  15. Published

    The future of brand and brand management-Some provocative propositions from a more methodological perspective

    Wiedmann, K. P., 2 Jan 2015, In: Journal of Brand Management. 21, 9, p. 743-757 15 p.

    Research output: Contribution to journal › Commentary in journal › Research › peer review

  16. Published

    Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies

    Wiedmann, K. P., Hennigs, N., Pankalla, L., Reeh, M. O. & Kassubek, M., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 61 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  17. Published

    Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results

    Wiedmann, K. P., Hennigs, N., Siebels, A. & Bachmann, F., 2015, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 311 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  18. Published

    Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors

    Wiedmann, K. P., Kassubek, M., Hennigs, N. & Pankalla, L., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 451 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  19. Published

    Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions

    Wiedmann, K. P., Kassubek, M. & Langner, S., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer Nature, p. 423 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  20. 2014
  21. Published

    Corporate Identity and Corporate Identity Management: a Comparison of International Approaches

    Wiedmann, K. P., Balmer, J. M. T., Holland, R., Money, K. & Powell, S., 13 Oct 2014, Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, p. 227 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

  22. Published

    Real-time pricing and hedging of options on currency futures with artificial neural networks

    Von Spreckelsen, C., Von Mettenheim, H. J. & Breitner, M. H., Sept 2014, In: Journal of forecasting. 33, 6, p. 419-432 14 p.

    Research output: Contribution to journal › Article › Research › peer review

  23. Published

    Mind the intended-implemented gap: Understanding employees' perceptions of HRM

    Piening, E. P., Baluch, A. M. & Ridder, H. G., Jul 2014, In: Human resource management. 53, 4, p. 545-567 23 p.

    Research output: Contribution to journal › Article › Research › peer review

Previous 1...7 8 9 10 11 12 13 Next