Rewarding behavior with a sweet food strengthens its valuation

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Jan M. Bauer
  • Marina Schröder
  • Martina Vecchi
  • Tina Bake
  • Suzanne L. Dickson
  • Michèle Belot

Research Organisations

External Research Organisations

  • Copenhagen Business School (CBS)
  • Pennsylvania State University
  • University of Gothenburg
  • Cornell University
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Details

Original languageEnglish
Article numbere0242461
Number of pages11
JournalPLOS ONE
Volume16
Issue number4
Publication statusPublished - 14 Apr 2021

Abstract

Sweet foods are commonly used as rewards for desirable behavior, specifically among children. This study examines whether such practice may contribute to reinforce the valuation of these foods. Two experiments were conducted, one with children, the other with rats. The first study, conducted with first graders (n = 214), shows that children who receive a food reward for performing a cognitive task subsequently value the food more compared to a control group who received the same food without performing any task. The second study, conducted on rats (n = 64), shows that rewarding with food also translates into higher calorie intake over a 24-hour period. These results suggest that the common practice of rewarding children with calorie-dense sweet foods is a plausible contributing factor to obesity and might therefore be ill advised.

ASJC Scopus subject areas

Sustainable Development Goals

Cite this

Rewarding behavior with a sweet food strengthens its valuation. / Bauer, Jan M.; Schröder, Marina; Vecchi, Martina et al.
In: PLOS ONE, Vol. 16, No. 4, e0242461, 14.04.2021.

Research output: Contribution to journalArticleResearchpeer review

Bauer JM, Schröder M, Vecchi M, Bake T, Dickson SL, Belot M. Rewarding behavior with a sweet food strengthens its valuation. PLOS ONE. 2021 Apr 14;16(4):e0242461. doi: 10.1371/journal.pone.0242461, 10.15488/12360
Bauer, Jan M. ; Schröder, Marina ; Vecchi, Martina et al. / Rewarding behavior with a sweet food strengthens its valuation. In: PLOS ONE. 2021 ; Vol. 16, No. 4.
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