Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics

Research output: Chapter in book/report/conference proceedingContribution to book/anthologyResearch

Authors

Research Organisations

View graph of relations

Details

Original languageEnglish
Title of host publicationAntisemitism on Social Media
EditorsMonika Hübscher, Sabine von Mering
Place of PublicationLondon ; New York
PublisherRoutledge
Pages151-166
Number of pages16
ISBN (electronic)9781000554298
ISBN (print)9781032059747, 978-1-03-205969-3, 978-1-00-320049-9
Publication statusPublished - 2022

Abstract

Social media and associated apps such as Instagram, TikTok, Facebook, YouTube and Co., have dramatically increased people’s ability to share visuals, including photos, video, graphics, illustrations, etc. Social media have revolutionized, especially the speed at which visuals can be shared. In this new environment, antisemitic memes function like Trojan horses, conveying their messages latently and therefore not always openly to their recipients. This chapter zooms in on one antisemitic meme to show in detail the risky potential of such visual communication of antisemitic content through examining it qualitatively using the method of objective hermeneutics. Meticulously reconstructing the latent layers and structures of meaning and messages conveyed in such a visually reproduced antisemitic illustration shows why such memes, due also to their hasty form of reception, are particularly suitable for the transport of antisemitic messages.

ASJC Scopus subject areas

Cite this

Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics. / Andermann, Hendrik-Zoltán; Zizek, Boris.
Antisemitism on Social Media. ed. / Monika Hübscher; Sabine von Mering. London ; New York: Routledge, 2022. p. 151-166.

Research output: Chapter in book/report/conference proceedingContribution to book/anthologyResearch

Andermann, H-Z & Zizek, B 2022, Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics. in M Hübscher & S von Mering (eds), Antisemitism on Social Media. Routledge, London ; New York, pp. 151-166. https://doi.org/10.4324/9781003200499
Andermann, H.-Z., & Zizek, B. (2022). Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics. In M. Hübscher, & S. von Mering (Eds.), Antisemitism on Social Media (pp. 151-166). Routledge. https://doi.org/10.4324/9781003200499
Andermann HZ, Zizek B. Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics. In Hübscher M, von Mering S, editors, Antisemitism on Social Media. London ; New York: Routledge. 2022. p. 151-166 Epub 2022 Mar 23. doi: 10.4324/9781003200499
Andermann, Hendrik-Zoltán ; Zizek, Boris. / Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics. Antisemitism on Social Media. editor / Monika Hübscher ; Sabine von Mering. London ; New York : Routledge, 2022. pp. 151-166
Download
@inbook{f57c46c3143244ee91eace7db7f7b27d,
title = "Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics",
abstract = "Social media and associated apps such as Instagram, TikTok, Facebook, YouTube and Co., have dramatically increased people{\textquoteright}s ability to share visuals, including photos, video, graphics, illustrations, etc. Social media have revolutionized, especially the speed at which visuals can be shared. In this new environment, antisemitic memes function like Trojan horses, conveying their messages latently and therefore not always openly to their recipients. This chapter zooms in on one antisemitic meme to show in detail the risky potential of such visual communication of antisemitic content through examining it qualitatively using the method of objective hermeneutics. Meticulously reconstructing the latent layers and structures of meaning and messages conveyed in such a visually reproduced antisemitic illustration shows why such memes, due also to their hasty form of reception, are particularly suitable for the transport of antisemitic messages.",
author = "Hendrik-Zolt{\'a}n Andermann and Boris Zizek",
year = "2022",
doi = "10.4324/9781003200499",
language = "English",
isbn = "9781032059747",
pages = "151--166",
editor = "Monika H{\"u}bscher and {von Mering}, Sabine",
booktitle = "Antisemitism on Social Media",
publisher = "Routledge",
address = "United Kingdom (UK)",

}

Download

TY - CHAP

T1 - Reconstructing an Antisemitic Meme on Social Media through Objective Hermeneutics

AU - Andermann, Hendrik-Zoltán

AU - Zizek, Boris

PY - 2022

Y1 - 2022

N2 - Social media and associated apps such as Instagram, TikTok, Facebook, YouTube and Co., have dramatically increased people’s ability to share visuals, including photos, video, graphics, illustrations, etc. Social media have revolutionized, especially the speed at which visuals can be shared. In this new environment, antisemitic memes function like Trojan horses, conveying their messages latently and therefore not always openly to their recipients. This chapter zooms in on one antisemitic meme to show in detail the risky potential of such visual communication of antisemitic content through examining it qualitatively using the method of objective hermeneutics. Meticulously reconstructing the latent layers and structures of meaning and messages conveyed in such a visually reproduced antisemitic illustration shows why such memes, due also to their hasty form of reception, are particularly suitable for the transport of antisemitic messages.

AB - Social media and associated apps such as Instagram, TikTok, Facebook, YouTube and Co., have dramatically increased people’s ability to share visuals, including photos, video, graphics, illustrations, etc. Social media have revolutionized, especially the speed at which visuals can be shared. In this new environment, antisemitic memes function like Trojan horses, conveying their messages latently and therefore not always openly to their recipients. This chapter zooms in on one antisemitic meme to show in detail the risky potential of such visual communication of antisemitic content through examining it qualitatively using the method of objective hermeneutics. Meticulously reconstructing the latent layers and structures of meaning and messages conveyed in such a visually reproduced antisemitic illustration shows why such memes, due also to their hasty form of reception, are particularly suitable for the transport of antisemitic messages.

UR - http://www.scopus.com/inward/record.url?scp=85143458979&partnerID=8YFLogxK

U2 - 10.4324/9781003200499

DO - 10.4324/9781003200499

M3 - Contribution to book/anthology

AN - SCOPUS:85143458979

SN - 9781032059747

SN - 978-1-03-205969-3

SN - 978-1-00-320049-9

SP - 151

EP - 166

BT - Antisemitism on Social Media

A2 - Hübscher, Monika

A2 - von Mering, Sabine

PB - Routledge

CY - London ; New York

ER -

By the same author(s)