Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Authors

  • Marie Gabel
  • J. Nils Foege
  • Stephan Nüesch

External Research Organisations

  • University of Münster
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Details

Original languageEnglish
Title of host publicationICIS 2020 Proceedings
Subtitle of host publicationBlending the Local and the Global
PublisherAssociation for Information Systems
Volume7
ISBN (electronic)9781733632553
Publication statusPublished - 2021
Event2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India
Duration: 13 Dec 202016 Dec 2020

Abstract

Health information systems in developing countries support the political vision of promoting equity in access to health services. However, these data-driven advancements raise severe privacy issues in most developing countries due to the lack of awareness of privacy risks and of measures to counteract those risks. Drawing on social cognitive theory and the Antecedents-Privacy Concerns-Outcomes model, we combine two complementary theoretical lenses to argue that solution-focused and risk-focused privacy awareness-raising measures influence individuals' data protection behavior through the two channels of privacy self-efficacy and privacy concerns. To test our theorizing, we conducted a randomized, controlled field experiment in collaboration with a nongovernmental organization working on health information systems in West Africa. Our results provide in-depth and context-sensitive insights into how privacy awareness influences privacy behavior. We show that even simple awareness-raising measures increase individuals' privacy protection behavior when framed in a solution-focused instead of a risk-focused way.

Keywords

    Data privacy, Developing countries, Privacy awareness, Privacy concerns, Privacy protection, Privacy self-efficacy, Social cognitive theory

ASJC Scopus subject areas

Cite this

Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities. / Gabel, Marie; Foege, J. Nils; Nüesch, Stephan.
ICIS 2020 Proceedings: Blending the Local and the Global. Vol. 7 Association for Information Systems, 2021. 1609.

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Gabel, M, Foege, JN & Nüesch, S 2021, Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities. in ICIS 2020 Proceedings: Blending the Local and the Global. vol. 7, 1609, Association for Information Systems, 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020, Virtual, Online, India, 13 Dec 2020. <https://aisel.aisnet.org/icis2020/is_health/is_health/7/>
Gabel, M., Foege, J. N., & Nüesch, S. (2021). Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities. In ICIS 2020 Proceedings: Blending the Local and the Global (Vol. 7). Article 1609 Association for Information Systems. https://aisel.aisnet.org/icis2020/is_health/is_health/7/
Gabel M, Foege JN, Nüesch S. Privacy Awareness under Scrutiny: Field Experimental Evidence on Health Data Protection in Underserved Communities. In ICIS 2020 Proceedings: Blending the Local and the Global. Vol. 7. Association for Information Systems. 2021. 1609
Gabel, Marie ; Foege, J. Nils ; Nüesch, Stephan. / Privacy Awareness under Scrutiny : Field Experimental Evidence on Health Data Protection in Underserved Communities. ICIS 2020 Proceedings: Blending the Local and the Global. Vol. 7 Association for Information Systems, 2021.
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abstract = "Health information systems in developing countries support the political vision of promoting equity in access to health services. However, these data-driven advancements raise severe privacy issues in most developing countries due to the lack of awareness of privacy risks and of measures to counteract those risks. Drawing on social cognitive theory and the Antecedents-Privacy Concerns-Outcomes model, we combine two complementary theoretical lenses to argue that solution-focused and risk-focused privacy awareness-raising measures influence individuals' data protection behavior through the two channels of privacy self-efficacy and privacy concerns. To test our theorizing, we conducted a randomized, controlled field experiment in collaboration with a nongovernmental organization working on health information systems in West Africa. Our results provide in-depth and context-sensitive insights into how privacy awareness influences privacy behavior. We show that even simple awareness-raising measures increase individuals' privacy protection behavior when framed in a solution-focused instead of a risk-focused way.",
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