Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Authors

  • Klaus Peter Wiedmann
  • Nadine Hennigs

Research Organisations

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Details

Original languageEnglish
Title of host publicationLuxury Marketing
Subtitle of host publicationA Challenge for Theory and Practice
Pages4-17
Number of pages14
ISBN (electronic)9783834943996
Publication statusPublished - 10 Nov 2012

Abstract

Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.

ASJC Scopus subject areas

Cite this

Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. / Wiedmann, Klaus Peter; Hennigs, Nadine.
Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 4-17.

Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

Wiedmann, KP & Hennigs, N 2012, Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. in Luxury Marketing: A Challenge for Theory and Practice. pp. 4-17. https://doi.org/10.1007/978-3-8349-4399-6_1
Wiedmann, K. P., & Hennigs, N. (2012). Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. In Luxury Marketing: A Challenge for Theory and Practice (pp. 4-17) https://doi.org/10.1007/978-3-8349-4399-6_1
Wiedmann KP, Hennigs N. Placing luxury marketing on the research agenda not only for the sake of luxury: an introduction. In Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 4-17 doi: 10.1007/978-3-8349-4399-6_1
Wiedmann, Klaus Peter ; Hennigs, Nadine. / Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction. Luxury Marketing: A Challenge for Theory and Practice. 2012. pp. 4-17
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