Details
| Translated title of the contribution | Modern communication management in drug marketing |
|---|---|
| Original language | German |
| Pages (from-to) | 588-592 |
| Number of pages | 5 |
| Journal | Pharmazeutische Industrie |
| Volume | 61 |
| Issue number | 7 |
| Publication status | Published - 1999 |
ASJC Scopus subject areas
- Pharmacology, Toxicology and Pharmaceutics(all)
- Pharmaceutical Science
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Modernes Kommunikationsmanagement im Pharmamarketing. / Wiedmann, K. P.; Becker, W.
In: Pharmazeutische Industrie, Vol. 61, No. 7, 1999, p. 588-592.
In: Pharmazeutische Industrie, Vol. 61, No. 7, 1999, p. 588-592.
Research output: Contribution to journal › Review article › Research › peer review
Wiedmann, KP & Becker, W 1999, 'Modernes Kommunikationsmanagement im Pharmamarketing', Pharmazeutische Industrie, vol. 61, no. 7, pp. 588-592.
Wiedmann, K. P., & Becker, W. (1999). Modernes Kommunikationsmanagement im Pharmamarketing. Pharmazeutische Industrie, 61(7), 588-592.
Wiedmann KP, Becker W. Modernes Kommunikationsmanagement im Pharmamarketing. Pharmazeutische Industrie. 1999;61(7):588-592.
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title = "Modernes Kommunikationsmanagement im Pharmamarketing",
author = "Wiedmann, {K. P.} and W. Becker",
year = "1999",
language = "Deutsch",
volume = "61",
pages = "588--592",
number = "7",
}
Download
TY - JOUR
T1 - Modernes Kommunikationsmanagement im Pharmamarketing
AU - Wiedmann, K. P.
AU - Becker, W.
PY - 1999
Y1 - 1999
UR - http://www.scopus.com/inward/record.url?scp=0032818547&partnerID=8YFLogxK
M3 - Übersichtsarbeit
AN - SCOPUS:0032818547
VL - 61
SP - 588
EP - 592
JO - Pharmazeutische Industrie
JF - Pharmazeutische Industrie
SN - 0031-711X
IS - 7
ER -