Mobile Preisvergleichsdienste am Scheideweg

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Translated title of the contributionMobile price comparison at the crossroads
Original languageGerman
Pages (from-to)430-436
Number of pages7
JournalWirtschaftsinformatik
Volume48
Issue number6
Publication statusPublished - 2006

Abstract

The estimate of 13 million smartphones in Germany at the end of 2007 shows the high growth rates, which enable a widespread usage of mobile price comparison services. Different scenarios dependent on crucial success factors are possible in the next 2 to 5 years. Based on a market analysis, a trend analysis, and expert interviews these success factors are analyzed and - partly visionary - scenarios are outlined. On the one side appropriate services, processes, and business plans, esp. revenue models are important. On the other side (potential) users claim an easy usage, an additional value, and a good cost/performance ratio. Users ask for an individual, comprehensive support of their smartphones, e.g. that also online shops offer optimized web pages for smartphones to take over by a single click. Local retail shops can be included with location based services. Easy identification enables a very easy and secure payment. The methodology used is adaptable to other mobile services, both existing and forthcoming.

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Mobile Preisvergleichsdienste am Scheideweg. / Brüggemann, Tobias; Breitner, Michael H.
In: Wirtschaftsinformatik, Vol. 48, No. 6, 2006, p. 430-436.

Research output: Contribution to journalArticleResearchpeer review

Brüggemann T, Breitner MH. Mobile Preisvergleichsdienste am Scheideweg. Wirtschaftsinformatik. 2006;48(6):430-436. doi: 10.1007/s11576-006-0095-x
Brüggemann, Tobias ; Breitner, Michael H. / Mobile Preisvergleichsdienste am Scheideweg. In: Wirtschaftsinformatik. 2006 ; Vol. 48, No. 6. pp. 430-436.
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AU - Brüggemann, Tobias

AU - Breitner, Michael H.

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