Details
| Original language | English |
|---|---|
| Title of host publication | Service Business Development |
| Subtitle of host publication | Methoden – Erlösmodelle – Marketinginstrumente |
| Editors | Manfred Bruhn, Karsten Hadwich |
| Pages | 541-566 |
| Number of pages | 26 |
| Volume | 2 |
| ISBN (electronic) | 9783658224240 |
| Publication status | Published - 13 Jun 2018 |
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Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. / Wiedmann, Klaus-Peter; Beese, Gerald-Alexander; Schmidt, Steffen et al.
Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. ed. / Manfred Bruhn; Karsten Hadwich. Vol. 2 2018. p. 541-566.
Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. ed. / Manfred Bruhn; Karsten Hadwich. Vol. 2 2018. p. 541-566.
Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research
Wiedmann, K-P, Beese, G-A, Schmidt, S, Langner, S & Schiessl, M 2018, Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. in M Bruhn & K Hadwich (eds), Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. vol. 2, pp. 541-566. https://doi.org/10.1007/978-3-658-22424-0_22
Wiedmann, K.-P., Beese, G.-A., Schmidt, S., Langner, S., & Schiessl, M. (2018). Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. In M. Bruhn, & K. Hadwich (Eds.), Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente (Vol. 2, pp. 541-566) https://doi.org/10.1007/978-3-658-22424-0_22
Wiedmann KP, Beese GA, Schmidt S, Langner S, Schiessl M. Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry. In Bruhn M, Hadwich K, editors, Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente. Vol. 2. 2018. p. 541-566 doi: 10.1007/978-3-658-22424-0_22
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