Magic mayors: Predicting electoral success from candidates' physical attractiveness under the conditions of a presidential electoral system

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Ulrich Rosar
  • Markus Klein
  • Tilo Beckers

Research Organisations

External Research Organisations

  • University Hospital Düsseldorf
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Details

Original languageEnglish
Pages (from-to)372-391
Number of pages20
JournalGerman politics
Volume21
Issue number4
Early online date20 Nov 2012
Publication statusPublished - Dec 2012

Abstract

A range of empirical studies has shown that candidates' physical attractiveness can substantially influence the outcome of political elections. This applies to different countries, different electoral systems, and different levels of political systems, and equally affects simple direct or list candidates and front-runners. However, no previous investigation using actual election results has been made into whether candidates' attractiveness also has an effect under the conditions of a presidential electoral system. Theoretical reasons can be formulated that suggest attractiveness is ineffective under these circumstances. In order to clarify this point empirically, we analysed the 2009 North Rhine-Westphalia mayoral elections. Yet the results of the analyses clearly show that candidates' attractiveness has a substantial influence. Taking into account earlier findings, the influence of physical attractiveness in political elections appears to be resistant, to a large degree, to varying constraints.

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Cite this

Magic mayors: Predicting electoral success from candidates' physical attractiveness under the conditions of a presidential electoral system. / Rosar, Ulrich; Klein, Markus; Beckers, Tilo.
In: German politics, Vol. 21, No. 4, 12.2012, p. 372-391.

Research output: Contribution to journalArticleResearchpeer review

Rosar U, Klein M, Beckers T. Magic mayors: Predicting electoral success from candidates' physical attractiveness under the conditions of a presidential electoral system. German politics. 2012 Dec;21(4):372-391. Epub 2012 Nov 20. doi: 10.1080/09644008.2012.739609
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