Details
| Original language | English |
|---|---|
| Number of pages | 416 |
| ISBN (electronic) | 9783834943996 |
| Publication status | Published - 2013 |
Abstract
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
- General Business,Management and Accounting
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2013. 416 p.
Research output: Book/Report › Monograph › Research › peer review
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TY - BOOK
T1 - Luxury marketing
T2 - A challenge for theory and practice
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
PY - 2013
Y1 - 2013
N2 - The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
AB - The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
UR - http://www.scopus.com/inward/record.url?scp=85027339667&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-4399-6
DO - 10.1007/978-3-8349-4399-6
M3 - Monograph
AN - SCOPUS:85027339667
SN - 9783834943989
BT - Luxury marketing
ER -