Details
| Original language | English |
|---|---|
| Title of host publication | Luxury Marketing |
| Subtitle of host publication | A Challenge for Theory and Practice |
| Pages | 262-277 |
| Number of pages | 16 |
| ISBN (electronic) | 9783834943996 |
| Publication status | Published - 10 Nov 2012 |
Abstract
In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
- General Business,Management and Accounting
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Luxury Marketing: A Challenge for Theory and Practice. 2012. p. 262-277.
Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review
}
TY - CHAP
T1 - Luxury longing and counterfeit complicity
T2 - A consumer typology based on the perception of luxury value and counterfeit risk
AU - Klarmann, Christiane
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
PY - 2012/11/10
Y1 - 2012/11/10
N2 - In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].
AB - In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].
UR - http://www.scopus.com/inward/record.url?scp=84964268699&partnerID=8YFLogxK
U2 - 10.1007/978-3-8349-4399-6_15
DO - 10.1007/978-3-8349-4399-6_15
M3 - Contribution to book/anthology
AN - SCOPUS:84964268699
SN - 9783834943989
SP - 262
EP - 277
BT - Luxury Marketing
ER -