Details
| Original language | English |
|---|---|
| Pages (from-to) | 544-566 |
| Number of pages | 23 |
| Journal | Journal of Brand Management |
| Volume | 19 |
| Issue number | 7 |
| Publication status | Published - 2 Mar 2012 |
Abstract
The significant growth of luxury consumption in recent decades has been accompanied by a prevalence of pirated and counterfeited goods. Given that the market for counterfeits relies on consumers desire for real luxury brands, it is critical for researchers and marketers to understand the reasons why consumers buy genuine luxury brands, what they believe real luxury is, and how their perception of luxury value affects their buying behavior in the trade-off between authentic or counterfeit products. Based on a comparison of studies that provides a holistic view of the phenomenon of counterfeit consumption and a comprehensive model, the key drivers of perceived value will be defined, helping to reduce the complexity of counterfeit consumption and enable the development of customized countermeasures.
Keywords
- counterfeiting, customer value perception, luxury brands, unethical consumer behavior
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Strategy and Management
- Business, Management and Accounting(all)
- Marketing
Sustainable Development Goals
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In: Journal of Brand Management, Vol. 19, No. 7, 02.03.2012, p. 544-566.
Research output: Contribution to journal › Article › Research › peer review
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TY - JOUR
T1 - Luxury consumption in the trade-off between genuine and counterfeit goods
T2 - What are the consumers' underlying motives and value-based drivers?
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
AU - Klarmann, Christiane
PY - 2012/3/2
Y1 - 2012/3/2
N2 - The significant growth of luxury consumption in recent decades has been accompanied by a prevalence of pirated and counterfeited goods. Given that the market for counterfeits relies on consumers desire for real luxury brands, it is critical for researchers and marketers to understand the reasons why consumers buy genuine luxury brands, what they believe real luxury is, and how their perception of luxury value affects their buying behavior in the trade-off between authentic or counterfeit products. Based on a comparison of studies that provides a holistic view of the phenomenon of counterfeit consumption and a comprehensive model, the key drivers of perceived value will be defined, helping to reduce the complexity of counterfeit consumption and enable the development of customized countermeasures.
AB - The significant growth of luxury consumption in recent decades has been accompanied by a prevalence of pirated and counterfeited goods. Given that the market for counterfeits relies on consumers desire for real luxury brands, it is critical for researchers and marketers to understand the reasons why consumers buy genuine luxury brands, what they believe real luxury is, and how their perception of luxury value affects their buying behavior in the trade-off between authentic or counterfeit products. Based on a comparison of studies that provides a holistic view of the phenomenon of counterfeit consumption and a comprehensive model, the key drivers of perceived value will be defined, helping to reduce the complexity of counterfeit consumption and enable the development of customized countermeasures.
KW - counterfeiting
KW - customer value perception
KW - luxury brands
KW - unethical consumer behavior
UR - http://www.scopus.com/inward/record.url?scp=84862096660&partnerID=8YFLogxK
U2 - 10.1057/bm.2012.10
DO - 10.1057/bm.2012.10
M3 - Article
AN - SCOPUS:84862096660
VL - 19
SP - 544
EP - 566
JO - Journal of Brand Management
JF - Journal of Brand Management
SN - 1350-231X
IS - 7
ER -