Details
| Original language | English |
|---|---|
| Title of host publication | Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012 |
| Pages | 407-418 |
| Number of pages | 12 |
| Publication status | Published - 2012 |
| Event | Multikonferenz Wirtschaftsinformatik 2012, MKWI 2012 - Multiconference Business Information Systems 2012, MKWI 2012 - Braunschweig, Germany Duration: 29 Feb 2012 → 2 Mar 2012 |
Publication series
| Name | Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012 |
|---|
Abstract
In todays̀ mobile world there is a high potential for M(obile)-payment services, but the mere existence of such services does not mean market readiness. Added values of M-payment are necessary to attract new users. The aim of this work is to investigate whether M-payment is or can be accepted by the consumers. We will determine the technology acceptance of consumers, face to face with the M-payment for Germany and the USA. For this purpose, we will carry out a technology acceptance analysis using a structural equation modeling technique. The constructs of the research model arise from the findings of an explorative study and a literature review. The results of an extended technology acceptance model (TAM) based evaluation shows, that user acceptance of M-payment, especially the influence of the constructs, perceived ease of use and willingness-to-pay differ to the intention to use.
ASJC Scopus subject areas
- Computer Science(all)
- Information Systems
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Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012. 2012. p. 407-418 (Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Investigating technology acceptance of Mobile payment in Germany and the USA
AU - Wiegard, Rouven Benjamin
AU - Guhr, Nadine
AU - Loi, Tai
AU - Breitner, Michael H.
N1 - Copyright: Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2012
Y1 - 2012
N2 - In todays̀ mobile world there is a high potential for M(obile)-payment services, but the mere existence of such services does not mean market readiness. Added values of M-payment are necessary to attract new users. The aim of this work is to investigate whether M-payment is or can be accepted by the consumers. We will determine the technology acceptance of consumers, face to face with the M-payment for Germany and the USA. For this purpose, we will carry out a technology acceptance analysis using a structural equation modeling technique. The constructs of the research model arise from the findings of an explorative study and a literature review. The results of an extended technology acceptance model (TAM) based evaluation shows, that user acceptance of M-payment, especially the influence of the constructs, perceived ease of use and willingness-to-pay differ to the intention to use.
AB - In todays̀ mobile world there is a high potential for M(obile)-payment services, but the mere existence of such services does not mean market readiness. Added values of M-payment are necessary to attract new users. The aim of this work is to investigate whether M-payment is or can be accepted by the consumers. We will determine the technology acceptance of consumers, face to face with the M-payment for Germany and the USA. For this purpose, we will carry out a technology acceptance analysis using a structural equation modeling technique. The constructs of the research model arise from the findings of an explorative study and a literature review. The results of an extended technology acceptance model (TAM) based evaluation shows, that user acceptance of M-payment, especially the influence of the constructs, perceived ease of use and willingness-to-pay differ to the intention to use.
UR - http://www.scopus.com/inward/record.url?scp=84879855398&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84879855398
SN - 9783942183635
T3 - Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012
SP - 407
EP - 418
BT - Multikonferenz Wirtschaftsinformatik 2012 - Tagungsband der MKWI 2012
T2 - Multikonferenz Wirtschaftsinformatik 2012, MKWI 2012 - Multiconference Business Information Systems 2012, MKWI 2012
Y2 - 29 February 2012 through 2 March 2012
ER -