Details
| Original language | English |
|---|---|
| Pages (from-to) | 305-317 |
| Number of pages | 13 |
| Journal | Marketing Intelligence & Planning |
| Volume | 21 |
| Issue number | 5 |
| Publication status | Published - 1 Sept 2003 |
Abstract
The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.
Keywords
- Consumer behaviour, Electronic commerce, Internet, Music, Price positioning
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
Sustainable Development Goals
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In: Marketing Intelligence & Planning, Vol. 21, No. 5, 01.09.2003, p. 305-317.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Internet-induced changes in consumer music procurement behavior
T2 - A German perspective
AU - Walsh, Gianfranco
AU - Frenzel, Tobias
AU - Wiedmann, Klaus Peter
AU - Mitchell, Vincent Wayne
PY - 2003/9/1
Y1 - 2003/9/1
N2 - The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.
AB - The aim of the present study is to investigate and analyze Internet-related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online-music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.
KW - Consumer behaviour
KW - Electronic commerce
KW - Internet
KW - Music
KW - Price positioning
UR - http://www.scopus.com/inward/record.url?scp=84986106153&partnerID=8YFLogxK
U2 - 10.1108/02634500310490256
DO - 10.1108/02634500310490256
M3 - Article
AN - SCOPUS:84986106153
VL - 21
SP - 305
EP - 317
JO - Marketing Intelligence & Planning
JF - Marketing Intelligence & Planning
SN - 0263-4503
IS - 5
ER -