Influencing factors for the digital transformation in the financial services sector

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Oliver Werth
  • Christoph Schwarzbach
  • Davinia Rodríguez Cardona
  • Michael H. Breitner
  • Johann Matthias Graf von der Schulenburg
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Details

Original languageEnglish
Pages (from-to)155-179
Number of pages25
JournalZeitschrift fur die gesamte Versicherungswissenschaft
Volume109
Issue number2-4
Publication statusPublished - Nov 2020

Abstract

Digital transformation affects almost every area in societies and has consequences for incumbent companies. With qualitative research, we explore the influencing factors for digital transformation in the financial services sector. We use a PEST-model and Porter’s Five Forces as the underlying structure for our analysis. Our interviews and findings show that the financial services sector face the same current challenges, but their impact is perceived higher in the banking than in the insurance sector concerning social factors and bargaining power of buyers. The character of the current development is evolutionary rather than disruptive. Almost all incumbents currently focus on modernizing and consolidating their backend-systems. The aim is to enable them for new customer-oriented services. A primary driver for the digital transformation is the threat of a broader market entry by BigTechs. Our research provides a comprehensive overlook about the influencing factors of digital transformation using statements from experts in the field.

Keywords

    Banks and Insurances, Digital Transformation, Financial Services Sector, Influencing Factors, Qualitative Research

ASJC Scopus subject areas

Cite this

Influencing factors for the digital transformation in the financial services sector. / Werth, Oliver; Schwarzbach, Christoph; Rodríguez Cardona, Davinia et al.
In: Zeitschrift fur die gesamte Versicherungswissenschaft, Vol. 109, No. 2-4, 11.2020, p. 155-179.

Research output: Contribution to journalArticleResearchpeer review

Werth, O, Schwarzbach, C, Rodríguez Cardona, D, Breitner, MH & Graf von der Schulenburg, JM 2020, 'Influencing factors for the digital transformation in the financial services sector', Zeitschrift fur die gesamte Versicherungswissenschaft, vol. 109, no. 2-4, pp. 155-179. https://doi.org/10.1007/s12297-020-00486-6
Werth, O., Schwarzbach, C., Rodríguez Cardona, D., Breitner, M. H., & Graf von der Schulenburg, J. M. (2020). Influencing factors for the digital transformation in the financial services sector. Zeitschrift fur die gesamte Versicherungswissenschaft, 109(2-4), 155-179. https://doi.org/10.1007/s12297-020-00486-6
Werth O, Schwarzbach C, Rodríguez Cardona D, Breitner MH, Graf von der Schulenburg JM. Influencing factors for the digital transformation in the financial services sector. Zeitschrift fur die gesamte Versicherungswissenschaft. 2020 Nov;109(2-4):155-179. doi: 10.1007/s12297-020-00486-6
Werth, Oliver ; Schwarzbach, Christoph ; Rodríguez Cardona, Davinia et al. / Influencing factors for the digital transformation in the financial services sector. In: Zeitschrift fur die gesamte Versicherungswissenschaft. 2020 ; Vol. 109, No. 2-4. pp. 155-179.
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