Details
| Original language | English |
|---|---|
| Pages (from-to) | 320-341 |
| Number of pages | 22 |
| Journal | Journal of International Food and Agribusiness Marketing |
| Volume | 34 |
| Issue number | 3 |
| Early online date | 31 Mar 2021 |
| Publication status | Published - 2022 |
Abstract
The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.
Keywords
- Consumer’s attitude, organic food, Structural Equation Modeling
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Business and International Management
- Agricultural and Biological Sciences(all)
- Food Science
- Business, Management and Accounting(all)
- Marketing
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In: Journal of International Food and Agribusiness Marketing, Vol. 34, No. 3, 2022, p. 320-341.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia
AU - Najib, Mukhamad
AU - Sumarwan, Ujang
AU - Septiani, Stevia
AU - Waibel, Hermann
AU - Suhartanto, Dwi
AU - Fahma, Farah
N1 - Funding Information: We are grateful for the financial support for this study received from the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. Grant Agreement Number 4131/IT3.L1/PN/2019.
PY - 2022
Y1 - 2022
N2 - The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.
AB - The growth of the organic food market attracts more and more attention from researchers and agribusiness entrepreneurs. This paper identifies the role of personal, social, cultural and psychological factors as driving forces for the intention to purchase organic food by middle income class consumers. Data was collected from 527 respondents. A Structural Equation Modeling (SEM) approach was used in the analysis. The results show that social, cultural, personal and psychological factors significantly influence consumer’s attitude toward organic food. Moreover, the intention of middle class consumers to purchase organic food is positively affected by attitudes. The results of this study provide an important contribution to marketing scholars and practitioners as well as policy makers, particularly to improve organic food consumption in the context of middle class consumer in emerging market.
KW - Consumer’s attitude
KW - organic food
KW - Structural Equation Modeling
UR - http://www.scopus.com/inward/record.url?scp=85103558496&partnerID=8YFLogxK
U2 - 10.1080/08974438.2021.1900015
DO - 10.1080/08974438.2021.1900015
M3 - Article
AN - SCOPUS:85103558496
VL - 34
SP - 320
EP - 341
JO - Journal of International Food and Agribusiness Marketing
JF - Journal of International Food and Agribusiness Marketing
SN - 0897-4438
IS - 3
ER -