Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach

Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

Authors

  • Klaus Peter Wiedmann

Research Organisations

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Details

Original languageEnglish
Title of host publicationProceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
PublisherSpringer Nature
Pages35
Number of pages1
Publication statusPublished - 13 Oct 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (electronic)2363-6173

Abstract

The purpose of this paper is to discuss the advantages and disadvantages of standardized measures of corporate reputations. Firstly, with the help of different empirical studies we demonstrate that industry-specific measures might meet statistical quality criteria much better than standardized approaches.

ASJC Scopus subject areas

Cite this

Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach. / Wiedmann, Klaus Peter.
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. p. 35 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review

Wiedmann, KP 2014, Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach. in Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 35. https://doi.org/10.1007/978-3-319-10963-3_14
Wiedmann, K. P. (2014). Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach. In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference (pp. 35). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_14
Wiedmann KP. Identifying the Drivers of Corporate Reputations: In Search of a Convincing Approach. In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2014. p. 35. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10963-3_14
Wiedmann, Klaus Peter. / Identifying the Drivers of Corporate Reputations : In Search of a Convincing Approach. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2014. pp. 35 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
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