Guest editorial: a roadmap and future research agenda for luxury marketing and branding research

Research output: Contribution to journal › Editorial in journal › Research › peer review

Authors

  • George Christodoulides
  • Klaus-Peter Wiedmann

Research Organisations

External Research Organisations

  • American University of Sharjah
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Details

Original languageEnglish
Pages (from-to)341-350
Number of pages10
JournalJournal of Product and Brand Management
Volume31
Issue number3
Publication statusPublished - 25 Mar 2022

ASJC Scopus subject areas

Cite this

Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. / Christodoulides, George; Wiedmann, Klaus-Peter.
In: Journal of Product and Brand Management, Vol. 31, No. 3, 25.03.2022, p. 341-350.

Research output: Contribution to journal › Editorial in journal › Research › peer review

Christodoulides, G & Wiedmann, K-P 2022, 'Guest editorial: a roadmap and future research agenda for luxury marketing and branding research', Journal of Product and Brand Management, vol. 31, no. 3, pp. 341-350. https://doi.org/10.1108/JPBM-01-2022-3815
Christodoulides, G., & Wiedmann, K.-P. (2022). Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. Journal of Product and Brand Management, 31(3), 341-350. https://doi.org/10.1108/JPBM-01-2022-3815
Christodoulides G, Wiedmann KP. Guest editorial: a roadmap and future research agenda for luxury marketing and branding research. Journal of Product and Brand Management. 2022 Mar 25;31(3):341-350. doi: 10.1108/JPBM-01-2022-3815
Christodoulides, George ; Wiedmann, Klaus-Peter. / Guest editorial : a roadmap and future research agenda for luxury marketing and branding research. In: Journal of Product and Brand Management. 2022 ; Vol. 31, No. 3. pp. 341-350.
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