Details
| Original language | English |
|---|---|
| Number of pages | 14 |
| Journal | Technology Analysis and Strategic Management |
| Early online date | 21 Feb 2024 |
| Publication status | E-pub ahead of print - 21 Feb 2024 |
Abstract
The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
Keywords
- advanced frugal innovation, competitiveness, Green technologies, innovation systems
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Strategy and Management
- Decision Sciences(all)
- Management Science and Operations Research
Sustainable Development Goals
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In: Technology Analysis and Strategic Management, 21.02.2024.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Green and competitive
T2 - who influences the development of advanced frugal product characteristics?
AU - Barnikol, Julian
N1 - Funding Information: This work was supported by the initiative PRO*Niedersachsen by the Lower Saxony Ministry for Science and Culture [grant number: 76ZN1894 (VWVN 1466)].
PY - 2024/2/21
Y1 - 2024/2/21
N2 - The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
AB - The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
KW - advanced frugal innovation
KW - competitiveness
KW - Green technologies
KW - innovation systems
UR - http://www.scopus.com/inward/record.url?scp=85186488489&partnerID=8YFLogxK
U2 - 10.1080/09537325.2024.2319611
DO - 10.1080/09537325.2024.2319611
M3 - Article
AN - SCOPUS:85186488489
JO - Technology Analysis and Strategic Management
JF - Technology Analysis and Strategic Management
SN - 0953-7325
ER -