Green and competitive: who influences the development of advanced frugal product characteristics?

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Authors

  • Julian Barnikol
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Details

Original languageEnglish
Number of pages14
JournalTechnology Analysis and Strategic Management
Early online date21 Feb 2024
Publication statusE-pub ahead of print - 21 Feb 2024

Abstract

The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.

Keywords

    advanced frugal innovation, competitiveness, Green technologies, innovation systems

ASJC Scopus subject areas

Sustainable Development Goals

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Green and competitive: who influences the development of advanced frugal product characteristics? / Barnikol, Julian.
In: Technology Analysis and Strategic Management, 21.02.2024.

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