Details
| Original language | English |
|---|---|
| Pages (from-to) | 52-73 |
| Number of pages | 22 |
| Journal | Journal of European Periodical Studies |
| Volume | 7 |
| Issue number | 2 |
| Publication status | Published - Jul 2022 |
Abstract
Keywords
- Erich Kästner, Girlkultur, smart magazines, Uhu, Weimar periodicals, Yva
ASJC Scopus subject areas
- Arts and Humanities(all)
- Arts and Humanities (miscellaneous)
- Arts and Humanities(all)
- History
- Arts and Humanities(all)
- Language and Linguistics
- Arts and Humanities(all)
- Literature and Literary Theory
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In: Journal of European Periodical Studies, Vol. 7, No. 2, 07.2022, p. 52-73.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Girls Girls Girls Girls Girls
T2 - The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
AU - Mayer, Ruth
PY - 2022/7
Y1 - 2022/7
N2 - The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.
AB - The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.
KW - Erich Kästner
KW - Girlkultur
KW - smart magazines
KW - Uhu
KW - Weimar periodicals
KW - Yva
UR - http://www.scopus.com/inward/record.url?scp=85156140986&partnerID=8YFLogxK
U2 - 10.21825/jeps.84787
DO - 10.21825/jeps.84787
M3 - Article
VL - 7
SP - 52
EP - 73
JO - Journal of European Periodical Studies
JF - Journal of European Periodical Studies
SN - 2506-6587
IS - 2
ER -