Details
| Original language | English |
|---|---|
| Pages (from-to) | 217-223 |
| Number of pages | 7 |
| Journal | Corporate Reputation Review |
| Volume | 20 |
| Publication status | Published - 3 Oct 2017 |
Abstract
First of all, I want to say thank you to Charles Fombrun and Cees van Riel for establishing a great community of researchers and practitioners who have a stake in reputation management. I definitely have great memories as regards the first years of the "Reputation Institute Initiative" and especially my first attempts to present results of my work on international reputation conferences. The massive image problems into which the German automobile industry has, in particular, recently been maneuvered, however, have encouraged me not to look back, but to give some stimulus for further research, based on a critical assessment of the state of art of reputation management in Germany. Perhaps the following very provocative propositions may contribute to revitalize the lively discussion which was characteristic of the first years of the "Reputation Institute community" and also found its expression the first issue of the Corporate Reputation Review (CRR).
Keywords
- Expert survey, Implementation, Reputation measurement, State of the art of reputation management, Top management issue
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Business and International Management
- Business, Management and Accounting(all)
- Strategy and Management
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In: Corporate Reputation Review, Vol. 20, 03.10.2017, p. 217-223.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Future Research Directions Based on a Critical Assessment of Reputation Management in Practice
T2 - A German Perspective
AU - Wiedmann, Klaus Peter
N1 - Publisher Copyright: © 2017 Macmillan Publishers Ltd & Reputation Institute. Copyright: Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/10/3
Y1 - 2017/10/3
N2 - First of all, I want to say thank you to Charles Fombrun and Cees van Riel for establishing a great community of researchers and practitioners who have a stake in reputation management. I definitely have great memories as regards the first years of the "Reputation Institute Initiative" and especially my first attempts to present results of my work on international reputation conferences. The massive image problems into which the German automobile industry has, in particular, recently been maneuvered, however, have encouraged me not to look back, but to give some stimulus for further research, based on a critical assessment of the state of art of reputation management in Germany. Perhaps the following very provocative propositions may contribute to revitalize the lively discussion which was characteristic of the first years of the "Reputation Institute community" and also found its expression the first issue of the Corporate Reputation Review (CRR).
AB - First of all, I want to say thank you to Charles Fombrun and Cees van Riel for establishing a great community of researchers and practitioners who have a stake in reputation management. I definitely have great memories as regards the first years of the "Reputation Institute Initiative" and especially my first attempts to present results of my work on international reputation conferences. The massive image problems into which the German automobile industry has, in particular, recently been maneuvered, however, have encouraged me not to look back, but to give some stimulus for further research, based on a critical assessment of the state of art of reputation management in Germany. Perhaps the following very provocative propositions may contribute to revitalize the lively discussion which was characteristic of the first years of the "Reputation Institute community" and also found its expression the first issue of the Corporate Reputation Review (CRR).
KW - Expert survey
KW - Implementation
KW - Reputation measurement
KW - State of the art of reputation management
KW - Top management issue
UR - http://www.scopus.com/inward/record.url?scp=85030329247&partnerID=8YFLogxK
U2 - 10.1057/s41299-017-0028-1
DO - 10.1057/s41299-017-0028-1
M3 - Article
AN - SCOPUS:85030329247
VL - 20
SP - 217
EP - 223
JO - Corporate Reputation Review
JF - Corporate Reputation Review
SN - 1363-3589
ER -