Details
| Translated title of the contribution | Free pricing on the German over-the-counter market - Behaviour of pharmacies and mass market: Behaviour of Pharmacies and Mass Market |
|---|---|
| Original language | Multiple languages |
| Pages (from-to) | 3-10 |
| Number of pages | 8 |
| Journal | PharmacoEconomics - German Research Articles |
| Volume | 9 |
| Issue number | 1 |
| Publication status | Published - Aug 2011 |
Abstract
Introduction: In Germany, over-the-counter (OTC) products are not subject to price regulation but some of these products are pharmacy-bound. Harmless preparations may also be sold in drugstores. This paper compares price strategies of different OTC retail channels. Price differences were analyzed within pharmacies, between pharmacies and drugstores, including mail-order pharmacies. These took into account geographic location, concentration and franchising-systems. Methods: The prices for selected products (pharmacy-bound and free-forsale) were collected in different retail channels. The samples were taken in the region of Hanover. Results: The comparison of prices within the pharmacies showed that the majority offer pharmacy-bound products at uniform prices while prices of free-for-sale products differ much more. Discount campaigns and special sales can be found in districts with high pharmacy concentration. Drugstores showed price differences, depending on marketing strategies and sales situations. The prices of pharmacy-bound OTC products sold per mail-order are always lower than the uniform prices of classic pharmacies while the free-forsale medicines are more expensive than in drugstores. Conclusion: Despite free pricing in the OTC market, the prices of pharmacybound products do not vary much. Nearly all pharmacies demand uniform prices, while prices in the free-for-sale sector differ much more between all providers.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Economics, Econometrics and Finance (miscellaneous)
- Pharmacology, Toxicology and Pharmaceutics(all)
- Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
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In: PharmacoEconomics - German Research Articles, Vol. 9, No. 1, 08.2011, p. 3-10.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Freier Preiswettbewerb auf dem deutschen OTC-Markt
T2 - Das Verhalten von Apotheken und "Mass Market"
AU - Enns, Tatjana
AU - Damm, Kathrin
AU - Von Der Schulenburg, J. Matthias Graf
PY - 2011/8
Y1 - 2011/8
N2 - Introduction: In Germany, over-the-counter (OTC) products are not subject to price regulation but some of these products are pharmacy-bound. Harmless preparations may also be sold in drugstores. This paper compares price strategies of different OTC retail channels. Price differences were analyzed within pharmacies, between pharmacies and drugstores, including mail-order pharmacies. These took into account geographic location, concentration and franchising-systems. Methods: The prices for selected products (pharmacy-bound and free-forsale) were collected in different retail channels. The samples were taken in the region of Hanover. Results: The comparison of prices within the pharmacies showed that the majority offer pharmacy-bound products at uniform prices while prices of free-for-sale products differ much more. Discount campaigns and special sales can be found in districts with high pharmacy concentration. Drugstores showed price differences, depending on marketing strategies and sales situations. The prices of pharmacy-bound OTC products sold per mail-order are always lower than the uniform prices of classic pharmacies while the free-forsale medicines are more expensive than in drugstores. Conclusion: Despite free pricing in the OTC market, the prices of pharmacybound products do not vary much. Nearly all pharmacies demand uniform prices, while prices in the free-for-sale sector differ much more between all providers.
AB - Introduction: In Germany, over-the-counter (OTC) products are not subject to price regulation but some of these products are pharmacy-bound. Harmless preparations may also be sold in drugstores. This paper compares price strategies of different OTC retail channels. Price differences were analyzed within pharmacies, between pharmacies and drugstores, including mail-order pharmacies. These took into account geographic location, concentration and franchising-systems. Methods: The prices for selected products (pharmacy-bound and free-forsale) were collected in different retail channels. The samples were taken in the region of Hanover. Results: The comparison of prices within the pharmacies showed that the majority offer pharmacy-bound products at uniform prices while prices of free-for-sale products differ much more. Discount campaigns and special sales can be found in districts with high pharmacy concentration. Drugstores showed price differences, depending on marketing strategies and sales situations. The prices of pharmacy-bound OTC products sold per mail-order are always lower than the uniform prices of classic pharmacies while the free-forsale medicines are more expensive than in drugstores. Conclusion: Despite free pricing in the OTC market, the prices of pharmacybound products do not vary much. Nearly all pharmacies demand uniform prices, while prices in the free-for-sale sector differ much more between all providers.
UR - http://www.scopus.com/inward/record.url?scp=80051910408&partnerID=8YFLogxK
U2 - 10.1007/BF03320770
DO - 10.1007/BF03320770
M3 - Article
AN - SCOPUS:80051910408
VL - 9
SP - 3
EP - 10
JO - PharmacoEconomics - German Research Articles
JF - PharmacoEconomics - German Research Articles
SN - 1612-3727
IS - 1
ER -