Freier Preiswettbewerb auf dem deutschen OTC-Markt: Das Verhalten von Apotheken und "Mass Market"

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Authors

  • Tatjana Enns
  • Kathrin Damm
  • J. Matthias Graf Von Der Schulenburg

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Translated title of the contributionFree pricing on the German over-the-counter market - Behaviour of pharmacies and mass market: Behaviour of Pharmacies and Mass Market
Original languageMultiple languages
Pages (from-to)3-10
Number of pages8
JournalPharmacoEconomics - German Research Articles
Volume9
Issue number1
Publication statusPublished - Aug 2011

Abstract

Introduction: In Germany, over-the-counter (OTC) products are not subject to price regulation but some of these products are pharmacy-bound. Harmless preparations may also be sold in drugstores. This paper compares price strategies of different OTC retail channels. Price differences were analyzed within pharmacies, between pharmacies and drugstores, including mail-order pharmacies. These took into account geographic location, concentration and franchising-systems. Methods: The prices for selected products (pharmacy-bound and free-forsale) were collected in different retail channels. The samples were taken in the region of Hanover. Results: The comparison of prices within the pharmacies showed that the majority offer pharmacy-bound products at uniform prices while prices of free-for-sale products differ much more. Discount campaigns and special sales can be found in districts with high pharmacy concentration. Drugstores showed price differences, depending on marketing strategies and sales situations. The prices of pharmacy-bound OTC products sold per mail-order are always lower than the uniform prices of classic pharmacies while the free-forsale medicines are more expensive than in drugstores. Conclusion: Despite free pricing in the OTC market, the prices of pharmacybound products do not vary much. Nearly all pharmacies demand uniform prices, while prices in the free-for-sale sector differ much more between all providers.

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Freier Preiswettbewerb auf dem deutschen OTC-Markt: Das Verhalten von Apotheken und "Mass Market". / Enns, Tatjana; Damm, Kathrin; Von Der Schulenburg, J. Matthias Graf.
In: PharmacoEconomics - German Research Articles, Vol. 9, No. 1, 08.2011, p. 3-10.

Research output: Contribution to journalArticleResearchpeer review

Enns, T, Damm, K & Von Der Schulenburg, JMG 2011, 'Freier Preiswettbewerb auf dem deutschen OTC-Markt: Das Verhalten von Apotheken und "Mass Market"', PharmacoEconomics - German Research Articles, vol. 9, no. 1, pp. 3-10. https://doi.org/10.1007/BF03320770
Enns, T., Damm, K., & Von Der Schulenburg, J. M. G. (2011). Freier Preiswettbewerb auf dem deutschen OTC-Markt: Das Verhalten von Apotheken und "Mass Market". PharmacoEconomics - German Research Articles, 9(1), 3-10. https://doi.org/10.1007/BF03320770
Enns T, Damm K, Von Der Schulenburg JMG. Freier Preiswettbewerb auf dem deutschen OTC-Markt: Das Verhalten von Apotheken und "Mass Market". PharmacoEconomics - German Research Articles. 2011 Aug;9(1):3-10. doi: 10.1007/BF03320770
Enns, Tatjana ; Damm, Kathrin ; Von Der Schulenburg, J. Matthias Graf. / Freier Preiswettbewerb auf dem deutschen OTC-Markt : Das Verhalten von Apotheken und "Mass Market". In: PharmacoEconomics - German Research Articles. 2011 ; Vol. 9, No. 1. pp. 3-10.
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