Details
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Second International Orchid Symposium |
| Editors | S. Wannakrairoj, A. Uthairatanakij |
| Publisher | International Society for Horticultural Science |
| Pages | 129-134 |
| Number of pages | 6 |
| ISBN (electronic) | 9789462610682 |
| Publication status | Published - 27 Mar 2015 |
| Event | II International Orchid Symposium - Bangkok, Thailand Duration: 19 Feb 2014 → 21 Feb 2014 Conference number: 2 |
Publication series
| Name | Acta Horticulturae |
|---|---|
| Volume | 1078 |
| ISSN (Print) | 0567-7572 |
Abstract
Social and environmental concerns have led to the evolution of several wellknown standards and certification schemes in the global floricultural value chain. Among those, the GLOBALG.A.P. standard has gained in global relevance. It has become essential for stakeholders in exporting countries to access and directly participate in high-value supply channels generally dominated by powerful supermarkets, particularly in countries of the European Union (EU). Against this background, this study aims to explore determining factors of GLOBALG.A.P. adoption as important prerequisite information to support the design of sustainable adoption programs. Thailand as the biggest exporter for tropical orchids was chosen as a case study. In the absence of GLOBALG.A.P. certification, the analysis applies a Choice Experiment based on a survey of 256 orchid producers in five provinces of Thailand. A Mixed Logit estimation revealed that the standard requirements concerning environmental protection and workers' health and safety increase the probability of GLOBALG.A.P. adoption. However, certification costs and time spent for record keeping are major adoption barriers. Furthermore, the results indicate that the gender of the farm decision maker, the educational level of household members and the share of sold products to export markets positively influence GLOBALG.A.P. adoption. In conclusion, Thai orchid producers are likely to adopt GLOBALG.A.P. standard aimed at generating environmental benefits and improving farm working conditions. Support for certification costs and social development embedded by policies that foster training and education would increase the likelihood of adoption among Thai orchid producers.
Keywords
- Adoption, Choice experiment, GLOBALG.A.P., Orchid, Thailand
ASJC Scopus subject areas
- Agricultural and Biological Sciences(all)
- Horticulture
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Proceedings of the Second International Orchid Symposium. ed. / S. Wannakrairoj; A. Uthairatanakij. International Society for Horticultural Science, 2015. p. 129-134 (Acta Horticulturae; Vol. 1078).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Forecasting GLOBALG.A.P. adoption among thai orchid producers
AU - Lippe, R. S.
AU - Grote, U.
N1 - Conference code: 2
PY - 2015/3/27
Y1 - 2015/3/27
N2 - Social and environmental concerns have led to the evolution of several wellknown standards and certification schemes in the global floricultural value chain. Among those, the GLOBALG.A.P. standard has gained in global relevance. It has become essential for stakeholders in exporting countries to access and directly participate in high-value supply channels generally dominated by powerful supermarkets, particularly in countries of the European Union (EU). Against this background, this study aims to explore determining factors of GLOBALG.A.P. adoption as important prerequisite information to support the design of sustainable adoption programs. Thailand as the biggest exporter for tropical orchids was chosen as a case study. In the absence of GLOBALG.A.P. certification, the analysis applies a Choice Experiment based on a survey of 256 orchid producers in five provinces of Thailand. A Mixed Logit estimation revealed that the standard requirements concerning environmental protection and workers' health and safety increase the probability of GLOBALG.A.P. adoption. However, certification costs and time spent for record keeping are major adoption barriers. Furthermore, the results indicate that the gender of the farm decision maker, the educational level of household members and the share of sold products to export markets positively influence GLOBALG.A.P. adoption. In conclusion, Thai orchid producers are likely to adopt GLOBALG.A.P. standard aimed at generating environmental benefits and improving farm working conditions. Support for certification costs and social development embedded by policies that foster training and education would increase the likelihood of adoption among Thai orchid producers.
AB - Social and environmental concerns have led to the evolution of several wellknown standards and certification schemes in the global floricultural value chain. Among those, the GLOBALG.A.P. standard has gained in global relevance. It has become essential for stakeholders in exporting countries to access and directly participate in high-value supply channels generally dominated by powerful supermarkets, particularly in countries of the European Union (EU). Against this background, this study aims to explore determining factors of GLOBALG.A.P. adoption as important prerequisite information to support the design of sustainable adoption programs. Thailand as the biggest exporter for tropical orchids was chosen as a case study. In the absence of GLOBALG.A.P. certification, the analysis applies a Choice Experiment based on a survey of 256 orchid producers in five provinces of Thailand. A Mixed Logit estimation revealed that the standard requirements concerning environmental protection and workers' health and safety increase the probability of GLOBALG.A.P. adoption. However, certification costs and time spent for record keeping are major adoption barriers. Furthermore, the results indicate that the gender of the farm decision maker, the educational level of household members and the share of sold products to export markets positively influence GLOBALG.A.P. adoption. In conclusion, Thai orchid producers are likely to adopt GLOBALG.A.P. standard aimed at generating environmental benefits and improving farm working conditions. Support for certification costs and social development embedded by policies that foster training and education would increase the likelihood of adoption among Thai orchid producers.
KW - Adoption
KW - Choice experiment
KW - GLOBALG.A.P.
KW - Orchid
KW - Thailand
UR - http://www.scopus.com/inward/record.url?scp=84930435904&partnerID=8YFLogxK
U2 - 10.17660/ActaHortic.2015.1078.17
DO - 10.17660/ActaHortic.2015.1078.17
M3 - Conference contribution
AN - SCOPUS:84930435904
T3 - Acta Horticulturae
SP - 129
EP - 134
BT - Proceedings of the Second International Orchid Symposium
A2 - Wannakrairoj, S.
A2 - Uthairatanakij, A.
PB - International Society for Horticultural Science
T2 - II International Orchid Symposium
Y2 - 19 February 2014 through 21 February 2014
ER -