Details
| Original language | English |
|---|---|
| Title of host publication | The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World |
| Subtitle of host publication | Proceedings of the 2011 World Marketing Congress |
| Publisher | Springer Nature |
| Pages | 418-419 |
| Number of pages | 2 |
| Publication status | Published - 2017 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (electronic) | 2363-6173 |
Abstract
During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers’ disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers’ beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.
Keywords
- Business Research, Consumer Research, Corporate Action, Customer Relationship Management, Social Dilemma
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Marketing
- Business, Management and Accounting(all)
- Strategy and Management
Cite this
- Standard
- Harvard
- Apa
- Vancouver
- BibTeX
- RIS
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress. Springer Nature, 2017. p. 418-419 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in book/report/conference proceeding › Conference contribution › Research › peer review
}
TY - GEN
T1 - Exploring the Boycott Phenomena from a Customer Value-Based Perspective
T2 - What are the Reasons for Consumers Non-Consumption?
AU - Wiedmann, Klaus Peter
AU - Seegebarth, Barbara
AU - Hennigs, Nadine
AU - Pankalla, Lars
AU - Kassubek, Martin
PY - 2017
Y1 - 2017
N2 - During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers’ disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers’ beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.
AB - During recent years, the topic of consumer boycotts has gained growing interest in both marketing research and practice. Understood as strategic tools or techniques of expressing consumers’ disapproval of corporate products and behavior or with the change of corporate actions, anti-social company behaviour implies the risk of being targeted by consumers buying avoidance. Existing studies on motivations why consumers participate in different types of boycotts uncovered various reasons: social responsibility, safety, environmental protection, social dilemma, affirmative and political actions. Generally speaking, research shows consumers’ beliefs, attitudes, and values play a crucial role in the context of consumer boycott activation.
KW - Business Research
KW - Consumer Research
KW - Corporate Action
KW - Customer Relationship Management
KW - Social Dilemma
UR - http://www.scopus.com/inward/record.url?scp=85125368124&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-50008-9_113
DO - 10.1007/978-3-319-50008-9_113
M3 - Conference contribution
AN - SCOPUS:85125368124
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 418
EP - 419
BT - The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
PB - Springer Nature
ER -