Effects of Mass Customization on Sustainability: A Literature-Based Analysis

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Authors

  • Paul Christoph Gembarski
  • Daniel Kloock-Schreiber
  • Thorsten Schoormann

External Research Organisations

  • University of Hildesheim
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Details

Original languageEnglish
Title of host publicationCustomization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017
EditorsStephan Hankammer, Kjeld Nielsen, Frank T. Piller, Günther Schuh, Ning Wang
Pages285-300
Number of pages16
Publication statusPublished - 21 Jun 2018
Event9th World Mass Customization & Personalization Conference : (MCPC 2017) - Aachen, Germany
Duration: 20 Nov 201721 Nov 2017

Publication series

NameSpringer Proceedings in Business and Economics
Volume113
ISSN (Print)2198-7246
ISSN (electronic)2198-7254

Abstract

Sustainability has become increasingly important to business research and practice. Approaches, which support fundamental changes in behavior to act economic, ecological, and social, are required. A popular concept that contributes to these challenges is mass customization (MC). MC—defined as a competitive strategy—allows for producing goods and services for individual needs of customers. In doing so, it, for example, helps toward an increased product-customer relation, efficient production, and a high degree of personalized goods, which may have positive effects on the society and the environment (e.g., by reducing waste). In order to get an overview of which effects of MC toward sustainability are discussed, our study aims to synthesize prior literature. Therefore, we conduct an extensive literature review in different search engines to ensure a broad view on this topic. As a result, 33 articles that met our research purpose are obtained. These articles are coded by three researchers independently and—a total of 157 codes—are consolidated afterward to determine effects of MC on sustainability. Our classification indicates that mostly social (∼87%) and economic issues are addressed (∼84%), while ecological aspects are underrepresented.

Keywords

    Effects, Literature review, Mass customization, Sustainability

ASJC Scopus subject areas

Cite this

Effects of Mass Customization on Sustainability: A Literature-Based Analysis. / Gembarski, Paul Christoph; Kloock-Schreiber, Daniel; Schoormann, Thorsten.
Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. ed. / Stephan Hankammer; Kjeld Nielsen; Frank T. Piller; Günther Schuh; Ning Wang. 2018. p. 285-300 (Springer Proceedings in Business and Economics; Vol. 113).

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Gembarski, PC, Kloock-Schreiber, D & Schoormann, T 2018, Effects of Mass Customization on Sustainability: A Literature-Based Analysis. in S Hankammer, K Nielsen, FT Piller, G Schuh & N Wang (eds), Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. Springer Proceedings in Business and Economics, vol. 113, pp. 285-300, 9th World Mass Customization & Personalization Conference , Germany, 20 Nov 2017. https://doi.org/10.1007/978-3-319-77556-2_18
Gembarski, P. C., Kloock-Schreiber, D., & Schoormann, T. (2018). Effects of Mass Customization on Sustainability: A Literature-Based Analysis. In S. Hankammer, K. Nielsen, F. T. Piller, G. Schuh, & N. Wang (Eds.), Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017 (pp. 285-300). (Springer Proceedings in Business and Economics; Vol. 113). https://doi.org/10.1007/978-3-319-77556-2_18
Gembarski PC, Kloock-Schreiber D, Schoormann T. Effects of Mass Customization on Sustainability: A Literature-Based Analysis. In Hankammer S, Nielsen K, Piller FT, Schuh G, Wang N, editors, Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. 2018. p. 285-300. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-77556-2_18
Gembarski, Paul Christoph ; Kloock-Schreiber, Daniel ; Schoormann, Thorsten. / Effects of Mass Customization on Sustainability : A Literature-Based Analysis. Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. editor / Stephan Hankammer ; Kjeld Nielsen ; Frank T. Piller ; Günther Schuh ; Ning Wang. 2018. pp. 285-300 (Springer Proceedings in Business and Economics).
Download
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