Details
| Original language | English |
|---|---|
| Article number | 2350050 |
| Journal | International Journal of Innovation and Technology Management |
| Volume | 20 |
| Issue number | 8 |
| Publication status | Published - 15 Aug 2023 |
Abstract
Digital transformation affects the back offices of incumbent insurance companies. Digital innovations are implemented to be able to offer customers new products and services. We conduct multiple case studies with four German insurance companies. We analyze the impact of digital transformations on company-internal stakeholders with the Technology-Organization-Environment (TOE) framework. We derive 12 influencing factors and corresponding practical implications. Back-office systems are updated using standard software, if available. The goal is to stay flexible for future developments, too. State-of-the-art technologies are tested and only carefully implemented. Necessary reorganizations have significant impacts and are accomplished best with a trusting company culture, good internal communication, and well-trained employees. Efficiency gains from automating routine functions can and are intended to counter labor shortages. After the implementations, skilled employees must handle more specialized and demanding tasks, which cannot be automated easily. Impulses for digital transformation mainly result from continuously changing customer requirements and respective competitive pressure, while regulatory requirements often complicate implementations.
Keywords
- Digital Transformation, insurance back-office, multiple case studies
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Management of Technology and Innovation
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In: International Journal of Innovation and Technology Management, Vol. 20, No. 8, 2350050, 15.08.2023.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Digital Transformation in Back-Offices of German Insurance Companies
AU - Schwarzbach, Christoph
AU - Eden, Theresa
AU - Werth, Oliver
AU - Lohse, Ute
AU - Breitner, Michael H.
AU - von der Schulenburg, Johann Matthias Graf
PY - 2023/8/15
Y1 - 2023/8/15
N2 - Digital transformation affects the back offices of incumbent insurance companies. Digital innovations are implemented to be able to offer customers new products and services. We conduct multiple case studies with four German insurance companies. We analyze the impact of digital transformations on company-internal stakeholders with the Technology-Organization-Environment (TOE) framework. We derive 12 influencing factors and corresponding practical implications. Back-office systems are updated using standard software, if available. The goal is to stay flexible for future developments, too. State-of-the-art technologies are tested and only carefully implemented. Necessary reorganizations have significant impacts and are accomplished best with a trusting company culture, good internal communication, and well-trained employees. Efficiency gains from automating routine functions can and are intended to counter labor shortages. After the implementations, skilled employees must handle more specialized and demanding tasks, which cannot be automated easily. Impulses for digital transformation mainly result from continuously changing customer requirements and respective competitive pressure, while regulatory requirements often complicate implementations.
AB - Digital transformation affects the back offices of incumbent insurance companies. Digital innovations are implemented to be able to offer customers new products and services. We conduct multiple case studies with four German insurance companies. We analyze the impact of digital transformations on company-internal stakeholders with the Technology-Organization-Environment (TOE) framework. We derive 12 influencing factors and corresponding practical implications. Back-office systems are updated using standard software, if available. The goal is to stay flexible for future developments, too. State-of-the-art technologies are tested and only carefully implemented. Necessary reorganizations have significant impacts and are accomplished best with a trusting company culture, good internal communication, and well-trained employees. Efficiency gains from automating routine functions can and are intended to counter labor shortages. After the implementations, skilled employees must handle more specialized and demanding tasks, which cannot be automated easily. Impulses for digital transformation mainly result from continuously changing customer requirements and respective competitive pressure, while regulatory requirements often complicate implementations.
KW - Digital Transformation
KW - insurance back-office
KW - multiple case studies
UR - http://www.scopus.com/inward/record.url?scp=85187403530&partnerID=8YFLogxK
U2 - 10.1142/S0219877023500505
DO - 10.1142/S0219877023500505
M3 - Article
AN - SCOPUS:85187403530
VL - 20
JO - International Journal of Innovation and Technology Management
JF - International Journal of Innovation and Technology Management
SN - 0219-8770
IS - 8
M1 - 2350050
ER -