Details
| Original language | English |
|---|---|
| Pages (from-to) | 191-199 |
| Number of pages | 9 |
| Journal | Proceedings of the International Conference on Engineering Design, ICED |
| Volume | 1 |
| Issue number | DS 80-01 |
| Publication status | Published - 2015 |
| Event | 20th International Conference on Engineering Design, ICED 2015 - Milan, Italy Duration: 27 Jul 2015 → 30 Jul 2015 |
Abstract
For more than 20 years, mass customization proofed as valuable business strategy to manufacture goods tailored to a customer's needs with nearly mass production efficiency. After pointing out key characteristics of the MC business model using the product-process change matrix we discuss modular product architectures and process stability with regard to sustainability. As tools for translating customer needs into technical specifications a classification of sales support systems is presented where catalogues, query forms, sales configurators and choice navigation systems are characterized. After this we define as different degrees of customization 'tuning', 'cosmetic', 'set-up', 'composition', 'aesthetic co-design' and 'function co-design' and compare them by their impact on the value chain. Depending on market needs and the over-All business strategy both issues can be addressed as enablers for sustainability in the mass customization business model.
Keywords
- Business models and considerations, Complexity, Knowledge management, Mass Customization, Sustainability
ASJC Scopus subject areas
- Engineering(all)
- Engineering (miscellaneous)
- Engineering(all)
- Industrial and Manufacturing Engineering
- Mathematics(all)
- Modelling and Simulation
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In: Proceedings of the International Conference on Engineering Design, ICED, Vol. 1, No. DS 80-01, 2015, p. 191-199.
Research output: Contribution to journal › Conference article › Research › peer review
}
TY - JOUR
T1 - Degrees of customization and sales support systems-enablers to sustainibility in mass customization
AU - Gembarski, Paul Christoph
AU - Lachmayer, Roland
PY - 2015
Y1 - 2015
N2 - For more than 20 years, mass customization proofed as valuable business strategy to manufacture goods tailored to a customer's needs with nearly mass production efficiency. After pointing out key characteristics of the MC business model using the product-process change matrix we discuss modular product architectures and process stability with regard to sustainability. As tools for translating customer needs into technical specifications a classification of sales support systems is presented where catalogues, query forms, sales configurators and choice navigation systems are characterized. After this we define as different degrees of customization 'tuning', 'cosmetic', 'set-up', 'composition', 'aesthetic co-design' and 'function co-design' and compare them by their impact on the value chain. Depending on market needs and the over-All business strategy both issues can be addressed as enablers for sustainability in the mass customization business model.
AB - For more than 20 years, mass customization proofed as valuable business strategy to manufacture goods tailored to a customer's needs with nearly mass production efficiency. After pointing out key characteristics of the MC business model using the product-process change matrix we discuss modular product architectures and process stability with regard to sustainability. As tools for translating customer needs into technical specifications a classification of sales support systems is presented where catalogues, query forms, sales configurators and choice navigation systems are characterized. After this we define as different degrees of customization 'tuning', 'cosmetic', 'set-up', 'composition', 'aesthetic co-design' and 'function co-design' and compare them by their impact on the value chain. Depending on market needs and the over-All business strategy both issues can be addressed as enablers for sustainability in the mass customization business model.
KW - Business models and considerations
KW - Complexity
KW - Knowledge management
KW - Mass Customization
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=84979763485&partnerID=8YFLogxK
M3 - Conference article
AN - SCOPUS:84979763485
VL - 1
SP - 191
EP - 199
JO - Proceedings of the International Conference on Engineering Design, ICED
JF - Proceedings of the International Conference on Engineering Design, ICED
SN - 2220-4334
IS - DS 80-01
T2 - 20th International Conference on Engineering Design, ICED 2015
Y2 - 27 July 2015 through 30 July 2015
ER -